Demand Generation & ABM

Plotbox; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Plotbox is seeking its first Demand Generation & ABM Lead to build a marketing-led pipeline engine from the ground up. You will own ABM for enterprise accounts and broader demand generation, collaborating closely with sales to win new customers.

This is a build-and-execute role with quarterly strategy setting and hands-on execution. You will lead a small team, drive experimentation, and use AI to accelerate growth.

Qualifications

• 5–10 years in B2B SaaS marketing with ABM & demand gen
• Experience marketing to North American buyers, ideally enterprise accounts
• Hands-on use of AI in campaign planning, content and targeting
• Hands-on experience with HubSpot or a similar marketing automation platform
• Experience managing or leading others, and comfortable being the most senior person in your area
• Willingness to work regular afternoon and early-evening overlap with US Eastern time
• Experience in both high-growth startups and larger, more structured companies
• Agency experience
• Experience in a private equity or investor-backed business
• No deathcare experience is needed.

Responsibilities

• Own the account-based marketing strategy for target enterprise accounts, working with the leadership team on prioritised accounts
• Build and run a demand generation engine that works closely with the BDR team's outbound activity
• Run campaigns as continuous experiments: test, learn, and move budget toward what performs
• Use AI tools such as Claude and HubSpot to test content and sequencing by buyer type, and build targeting and personalisation from the results
• Lead and set priorities for two direct reports: a Digital Marketing Manager and a Marketing Coordinator
• Partner with RevOps, who own KPIs, attribution and reporting, and turn their insights into action
• Help shape marketing's share of our go-to-market budget, backed by data

Skills

ABM

Demand generation

B2B SaaS marketing

AI in campaigns

HubSpot

Leadership

North America marketing

Tools

HubSpot

Job description

Описание

We're looking for our first Demand Generation & ABM Lead to build a marketing-led pipeline engine from the ground up. You'll own our account-based marketing for enterprise accounts and our wider demand generation, working hand in hand with sales to win new customers. This is a build-and-execute role. You'll set the strategy each quarter and roll up your sleeves to deliver it, leading a small team and using AI to move faster than a bigger team could.

Задачи

Own the account-based marketing strategy for our target enterprise accounts, working with the leadership team on which accounts to prioritise. Build and run a demand generation engine that works closely with our BDR team's outbound activity. Run campaigns as continuous experiments: test, learn, and move budget toward what performs. Use AI tools such as Claude and HubSpot to test content and sequencing by buyer type, and build targeting and personalisation from the results. Lead and set priorities for two direct reports: a Digital Marketing Manager and a Marketing Coordinator. Partner with RevOps, who own KPIs, attribution and reporting, and turn their insights into action. Help shape marketing's share of our go-to-market budget, backed by data.

Требования

• 5–10 years in B2B SaaS marketing, with a proven track record running ABM and demand generation
• Experience marketing to North American buyers, ideally enterprise accounts
• Genuine, day-to-day use of AI in campaign planning, content and targeting
• Hands-on experience with HubSpot or a similar marketing automation platform
• Experience managing or leading others, and comfort being the most senior person in your area
• Willingness to work regular afternoon and early-evening overlap with US Eastern time
• Experience in both high-growth startups and larger, more structured companies
• Agency experience
• Experience in a private equity or investor-backed business
• No deathcare experience is needed.

Условия

Build something. You'll be the first person to own ABM and demand generation, with the room to shape how marketing drives growth. Real impact. You'll work directly with our co-founder and leadership team, and your results will be visible across the business. Growth. We're scaling fast, with ambitious growth targets and new markets opening up. Meaningful work. Our software helps families and communities at a moment that matters. Remote-first. Work from anywhere in the UK or Ireland.