Demand Gen Lead — B2B Growth & Campaigns

Standard Textile Carolina, Inc.; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Standard Textile seeks a Demand Generation Manager to plan, execute, and optimize marketing programs that create awareness, qualified leads, and pipeline growth across its businesses.

The role oversees multi-channel campaigns, lead routing, and nurture programs, partnering with Sales, Product, and eCommerce to convert engagement into opportunities. A hands-on marketer with strong analytics and CRM experience will thrive here.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years in B2B demand generation or growth digital marketing.
• Experience with lead generation and pipeline growth programs.
• Strong knowledge of marketing automation and CRM platforms (Salesforce).
• Experience with Pardot/Account Engagement, HubSpot or similar.
• Experience running multi-channel campaigns (email, paid, ABM).
• Strong analytical skills and reporting ability.

Responsibilities

• Develop and execute integrated demand generation campaigns to drive awareness and pipeline growth.
• Manage multi-channel programs: email, paid media, social, webinars, ABM, events.
• Build and manage lead nurture programs to move prospects through the buying journey.
• Support product launches and key initiatives with demand generation programs.
• Lead routing, scoring, qualification, and lifecycle processes in CRM.
• Monitor inbound leads and ensure timely qualification and follow-up.
• Analyze engagement and attribution data to optimize investment and performance.
• Maintain campaign tracking and regular reporting.

Skills

Demand generation

Campaign management

Lead management

Marketing automation

Digital marketing

Sales alignment

Analytics

ABM

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot/Account Engagement

HubSpot

Job description

Standard Textile seeks a Demand Generation Manager to plan, execute, and optimize marketing programs that create awareness, qualified leads, and pipeline growth across its businesses.

The role oversees multi-channel campaigns, lead routing, and nurture programs, partnering with Sales, Product, and eCommerce to convert engagement into opportunities. A hands-on marketer with strong analytics and CRM experience will thrive here.