Demand Gen Manager: Multi-Channel Growth & Pipeline

A-LIGN; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

Life Insurance

Disability Insurance

EAP

Job summary

A-LIGN is seeking a strategic Demand Generation Manager to drive pipeline growth through multi-channel marketing programs. You will lead paid media across search, social, CTV/OTT, display, and content syndication while supporting webinars, ABM campaigns, and nurture initiatives.

The ideal candidate embraces experimentation, partners with Sales and Ops to optimize funnel metrics, and thrives in a fast-paced environment focused on revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or related field.
• 3+ years of B2B demand generation or digital marketing experience.
• Hands-on experience with search and social ads, display, and content syndication.
• Proficiency in Salesforce for pipeline tracking and reporting; experience with Pardot.

Responsibilities

• Own end-to-end paid media programs across channels and optimize for brand visibility and pipeline contribution.
• Analyze campaign and pipeline performance; present findings to marketing leadership and stakeholders.
• Manage a multi-million dollar demand generation budget with spend pacing and reallocations.
• Test and evaluate emerging channels (podcast sponsorships, newsletters, virtual events) for incremental pipeline.
• Maintain a structured testing cadence across creative, messaging, audience, and landing pages.
• Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene.

Skills

Analytical mindset

Cross-functional collaboration

Campaign optimization

Ad copywriting

Web optimization

Project management

Attention to detail

Fast-paced environment

Education

Bachelor's degree in Marketing, Business, Communications, Advertising

Tools

Salesforce

Pardot

Job description

A-LIGN is seeking a strategic Demand Generation Manager to drive pipeline growth through multi-channel marketing programs. You will lead paid media across search, social, CTV/OTT, display, and content syndication while supporting webinars, ABM campaigns, and nurture initiatives.

The ideal candidate embraces experimentation, partners with Sales and Ops to optimize funnel metrics, and thrives in a fast-paced environment focused on revenue impact.