Demand Gen Leader: Growth & Optimization

Aptive Pest Control; Provo, Northern (UT, KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Group Health, Dental, and Vision plans

Pet insurance

Life insurance and EAP

Job summary

Aptive Intelligent Pest Control is seeking a Director of Demand Generation in Provo, Utah. You will lead and optimize digital acquisition, cross-channel strategy, and funnel measurement to drive growth across paid media, affiliates, and partner channels.

This senior role demands strategic leadership, deep analytical capability, and hands-on execution with a focus on scalability, efficiency, and partnership alignment to deliver measurable pipeline and revenue results for Aptive's digital business.

Qualifications

• Bachelor's degree in marketing, business, economics, statistics, communications, or a related field.
• 12+ years of demand generation or growth leadership in high-volume environments.
• Proven ownership of digital acquisition programs including paid media, affiliate, and partner channels.
• Experience across acquisition funnel with performance marketing, upper-funnel demand creation, or pay-per-call.
• Strong executive communication and hands-on leadership in a lean team with agency support.
• Preferred: multi-market/home services experience.

Responsibilities

• Own Aptive's demand generation strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand with budget targets.
• Improve qualified lead volume, efficiency, revenue, and profitability through optimization of channels and partner mix.
• Build new acquisition channels and growth partnerships with clear test budgets and success measures.
• Own upper-funnel demand creation with video, CTV, streaming audio, paid social, influencer, and local-market media.
• Improve digital conversion through landing pages, offers, forms, and quote flows with cross-functional partners.
• Own lead quality, scoring, routing, and speed-to-contact standards in collaboration with Inside Sales and Operations.

Skills

Demand generation

Strategic leadership

Analytics & measurement

Budget management

Cross-functional collaboration

Team leadership

Education

Bachelor's degree in marketing, business, economics, statistics, communications, or related field

Job description

Aptive Intelligent Pest Control is seeking a Director of Demand Generation in Provo, Utah. You will lead and optimize digital acquisition, cross-channel strategy, and funnel measurement to drive growth across paid media, affiliates, and partner channels.

This senior role demands strategic leadership, deep analytical capability, and hands-on execution with a focus on scalability, efficiency, and partnership alignment to deliver measurable pipeline and revenue results for Aptive's digital business.