Demand Gen Manager: Growth & Content Engine

enablecomp; United States; Hybrid; USD 90,000 - 140,000; Full time

Job summary

EnableComp is seeking a Manager of Demand Generation to own the multi-channel campaigns that build pipeline and, as the first dedicated content hire, create blog posts, ebooks, landing pages, and nurture content for campaigns. You’ll partner with GTM and Product Marketing to ensure messaging stays current and effective across channels.

The role reports to Marketing leadership, collaborates with Product Marketing, Commercial Enablement, Events and Partnerships, and SDRs, and is an individual

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of demand generation, growth marketing, or related B2B role.
• Experience in healthcare technology or complex B2B industries is a plus.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong writing skills for blog posts, emails, and landing pages.

Responsibilities

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
• Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget and reallocate based on channel performance.
• Own funnel content end-to-end: blog posts, ebooks/guides, landing pages, and nurture email copy.
• Ensure all content reflects current positioning and messaging.
• Establish a scalable content calendar and production workflow.
• Build and manage lead nurture email programs and campaign workflows inside HubSpot.
• Collaborate with GTM Engineer on automation needs and data requirements.
• Monitor and troubleshoot campaign workflow issues; escalate as needed.
• Partner on webinar/event promotion strategy and post-event lead nurture.
• Align campaigns with Product Marketing narratives and competitive messaging.
• Assist SDR on lead handoff and conversion tracking.
• Analyze performance data to optimize for MQL volume, conversion, and cost per acquisition.

Skills

Demand generation

HubSpot

Salesforce

Content writing

Analytics

Cross-functional collaboration

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

HubSpot

Salesforce

Job description

EnableComp is seeking a Manager of Demand Generation to own the multi-channel campaigns that build pipeline and, as the first dedicated content hire, create blog posts, ebooks, landing pages, and nurture content for campaigns. You’ll partner with GTM and Product Marketing to ensure messaging stays current and effective across channels.

The role reports to Marketing leadership, collaborates with Product Marketing, Commercial Enablement, Events and Partnerships, and SDRs, and is an individual