Demand Gen Lead: Webinars, Social & Campaigns

Syndigo; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

PTO

Disability insurance

Parental leave

401(k)

Tuition reimbursement

Bonus eligible

Job summary

Syndigo is seeking a Demand Generation Manager in Chicago to plan, coordinate, and execute integrated marketing programs across digital marketing, webinars, social media, email marketing, events, and paid programs. You will drive awareness, engagement, pipeline, and revenue growth while collaborating with marketing, sales, product management, and executives.

The role emphasizes developing and executing webinar strategies and managing social media channels to increase audience engagement and

Qualifications

• 4+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.
• Experience developing campaigns across multiple channels, especially email, webinars, and social media.
• Strong webinar program management experience from strategy to reporting.
• Experience managing corporate social media channels and content calendars.
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.
• Working knowledge of demand generation, lead nurturing, and marketing funnel best practices.

Responsibilities

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Manage webinar logistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel management and employee social media engagement strategies, including content scheduling, publishing, and performance optimization.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.

Skills

Demand generation

Digital marketing

Campaign management

B2B marketing

Webinar program management

Social media management

Tools

Marketo

Salesforce

Asana

Wrike

Job description

Syndigo is seeking a Demand Generation Manager in Chicago to plan, coordinate, and execute integrated marketing programs across digital marketing, webinars, social media, email marketing, events, and paid programs. You will drive awareness, engagement, pipeline, and revenue growth while collaborating with marketing, sales, product management, and executives.

The role emphasizes developing and executing webinar strategies and managing social media channels to increase audience engagement and