Webinar & Demand Generation Specialist

Syndigo; Chicago (IL); Hybrid; USD 68,000 - 74,000; Full time

Benefits offered by this job

Health insurance

PTO and volunteer time off

Short-term disability

Long-term disability

Parental and adoption leave

401(k)

Tuition reimbursement

Job summary

Syndigo is seeking a Webinar & Demand Generation Specialist to plan, coordinate, and report on integrated marketing programs that drive awareness, pipeline, and revenue growth. You will own webinar strategy and manage social media to increase engagement and qualified leads.

In this hybrid role based in Chicago, you’ll collaborate with content, creative, product marketing, and sales to execute multi-channel campaigns across email, webinars, social, paid media, and SEO.

Qualifications

• 3+ years in demand generation or B2B marketing.
• Experience across multi-channel campaigns including email, webinars, social.
• Strong webinar program management: strategy, platform admin, promotion, reporting.
• Experience managing corporate social channels and content calendars.
• Familiarity with Marketo and Salesforce.
• Knowledge of demand generation, lead nurturing, and funnel best practices.
• Strong project management, organizational, and communication skills; experience with Asana or Wrike.
• Ability to analyze campaign performance and translate data into recommendations.
• Experience collaborating across marketing, sales, product, executives in a fast-paced environment.
• B2B SaaS tech and ecommerce experience preferred.

Responsibilities

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Manage webinar logistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel management and employee social media engagement strategies, including content scheduling, publishing, and performance optimization.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Leverage digital marketing programs including paid media, content syndication, SEO, and website promotions.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.
• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.
• Identify opportunities to improve campaign effectiveness through testing, optimization, and marketing best practices.

Skills

Demand generation

Digital marketing

Campaign management

Social media management

Webinar program management

Tools

Marketo

Salesforce

Asana

Wrike

Job description

Syndigo gets great products chosen. Every choice in commerce, whether by a shopper, a search engine, a marketplace, or an AI assistant, is made on product data, and our software makes that data complete and trusted and moves it across the industry's largest two-sided commerce network: 15,000+ brands and 3,500+ retailers. Companies like AutoZone, Colgate-Palmolive, Dole International, Unilever, and Walgreens trust Syndigo to get their products chosen. Learn more at www.syndigo.com.

This is a hybrid position that requires 2 days per week in office at our Chicago location

The Webinar & Demand Generation Specialist is responsible for planning, coordinating, executing, and reporting on integrated marketing programs that drive awareness, engagement, pipeline, and revenue growth. This role supports multi-channel demand generation initiatives including digital marketing, webinars, social media, email marketing, events, and paid programs. A key focus of this position is developing and executing webinar strategies and managing social media channels to increase audience engagement, generate qualified leads, and strengthen brand visibility.

HOW WE'LL BE WINNING TOGETHER DAY TO DAY

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenueobjectives.


• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.


• Leadwebinarstrategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.


• Managewebinarlogistics, speaker coordination, registration campaigns, audience communications, and performance reporting.


• Own day-to-day social media channel managementand employee social media engagement strategies, including content scheduling, publishing, and performance optimization.


• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.


• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.


• Leveragedigital marketing programs including paid media, content syndication, SEO, and website promotions.


• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.


• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.


• Identifyopportunities to improve campaign effectiveness through testing, optimization, and marketing best practices.

WE SHOULD TALK IF THIS SOUNDS LIKE YOU

• 3+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.


• Experience developing and executing marketing campaigns across multiple channels,particularlyemail, webinars,andsocial media.


• Strong webinarprogram management experience, including strategy development, platform administration, promotion, and reporting.


• Experience managing corporate social media channels, content calendars, and engagement strategies.


• Familiarity with marketing automation and CRM platforms such as MarketoandSalesforce.


• Working knowledge of demand generation, lead nurturing, lead management, and marketing funnel best practices.


• Strong project management, organizational, and communication skills, with experienceleveragingproject management tools like Asana or Wrike.


• Ability to analyze campaign performance and translate data into actionable recommendations.


• Experience collaborating across marketing, sales,product management,executivesand cross-functional teams in a fast-paced environment.


• B2B SaaS technologyand ecommerceexperience preferred.

For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.

Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.

Budgeted Salary Range:

$68,000—$74,000 USD

Diversity, Equity & Inclusion

To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating. Diversity is woven into our fabric at Syndigo and it's how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!

All are welcome here and we invite you to join our team if you are ready to help us continue that growth!

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