Demand Gen Growth Lead - SaaS (Remote)

SolarWinds; Austin, Charlotte, Reston (TX, NC, VA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

SolarWinds is seeking a skilled Demand Generation Manager to drive mid-to-bottom funnel campaigns for SolarWinds Observability, including remote work options in the US. You will translate GTM strategy into demand programs, coordinate with product marketing, sales, and regional teams, and optimize for qualified, sales-ready leads.

The role requires 7+ years in B2B marketing, a proven pipeline track record, and experience with Marketo, Salesforce, and AI-enabled automation.

Qualifications

• 7+ years in B2B marketing focusing on demand generation.
• Proven ability to drive measurable pipeline and revenue.
• Experience across paid ads, email, web, social, chat, and events.

Responsibilities

• Translate GTM strategy into demand generation across mid-to-bottom funnel.
• Own campaigns from consideration to conversion and optimize performance.
• Support sales-ready leads via targeted retargeting and demos/quotes.
• Develop AI agents and automated workflows for multi-channel targeting.
• Collaborate with SDRs to align lead follow-up and conversions.
• Create a testing roadmap with clear benchmarks and targets.
• Shape messaging for CIO and senior IT buyers and align with product marketing.
• Measure campaign impact and iterate to scale performance.
• Identify issues early and propose optimization ideas.

Skills

Demand generation

B2B marketing

Campaign management

Cross-functional collaboration

Data-driven decisions

Tools

Marketo

Salesforce

6sense

Goldcast

Qualified

Outreach

Zapier

Clay

Job description

SolarWinds is seeking a skilled Demand Generation Manager to drive mid-to-bottom funnel campaigns for SolarWinds Observability, including remote work options in the US. You will translate GTM strategy into demand programs, coordinate with product marketing, sales, and regional teams, and optimize for qualified, sales-ready leads.

The role requires 7+ years in B2B marketing, a proven pipeline track record, and experience with Marketo, Salesforce, and AI-enabled automation.