SaaS Demand Gen Lead — Remote & Strategy

Directive; Irvine (CA); Remote; USD 80,000 - 85,000; Full time

Benefits offered by this job

Remote-first

Health plan

Dental & Vision

Unlimited PTO

3% 401(k) match

Annual bonus

Anniversary trip

Job summary

Directive Consulting, a leading B2B marketing agency, seeks aDemand Generation Manager to directly manage up to seven accounts, driving performance marketing and strategy. The role emphasizes client interfacing, strategy pitching, and delivering results across Paid Media, SEO, and CRO for tech SaaS clients.

You will be an exceptionally strong T-shaped marketer, owning client success, coordinating campaigns, and managing projects with poise and efficiency. Remote-first with US-wide opportunities.

Qualifications

• 2+ years of experience in agency-side marketing.
• 2+ years of experience in performance marketing.
• Brilliant strategist and a truly T-shaped marketer.
• World-class project manager who knows how to get things done on time and below cost.
• Availability to travel.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Responsibilities

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Skills

T-shaped marketer

Performance marketing

Strategy

Project management

Travel availability

AI in marketing

Job description

Directive Consulting, a leading B2B marketing agency, seeks aDemand Generation Manager to directly manage up to seven accounts, driving performance marketing and strategy. The role emphasizes client interfacing, strategy pitching, and delivering results across Paid Media, SEO, and CRO for tech SaaS clients.

You will be an exceptionally strong T-shaped marketer, owning client success, coordinating campaigns, and managing projects with poise and efficiency. Remote-first with US-wide opportunities.