HubSpot Marketing Manager

HubSearch, Inc.; Boca Raton (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

HubSearch, Inc. is seeking a strategic, hands-on marketing leader to drive lead generation and optimize performance. You will own the strategy and execution behind HubSpot Marketing Hub, lifecycle marketing, and AI search discoverability to generate qualified leads for the sales team.

You will optimize campaigns, nurture leads, and align marketing with sales. The role focuses on measurable ROI, data-driven improvements, and scalable growth across channels.

Qualifications

• Hands-on with HubSpot Marketing Hub including workflows and campaigns.
• Proven lead generation strategies with measurable ROI.
• Strong lifecycle marketing and buyer journey understanding.
• Experience with marketing analytics and attribution to business outcomes.

Responsibilities

• Own and optimize HubSpot Marketing Hub including automation and lead nurturing.
• Develop and execute lead generation strategies driving qualified inbound leads.
• Manage lead lifecycle from capture to nurturing and sales handoff.
• Build targeted campaigns aligned with buyer journey stages.
• Ensure data flow between marketing and sales for reporting and performance.
• Optimize website content, forms, and landing pages for conversions.
• Analyze traffic and campaigns to improve organic visibility and inbound leads.

Skills

HubSpot knowledge

Lead generation strategy

Lifecycle marketing

Marketing analytics

SEO & AI search awareness

Tools

HubSpot Marketing Hub

WordPress

SEO tools

Job description

Our client is seeking a strategic, hands-on marketing leader to drive lead generation, optimize marketing performance, and turn digital engagement into measurable business growth. This individual will own the strategy and execution behind HubSpot Marketing Hub, lifecycle marketing, and AI search discoverability, with a primary focus on generating qualified leads for the sales team.

Responsibilities:

• Own and optimize HubSpot Marketing Hub, including marketing automation, workflows, email campaigns, and lead nurturing.
• Develop and execute lead generation strategies that drive qualified inbound leads and measurable ROI.
• Manage the lead lifecycle from initial capture and segmentation through nurturing, sales handoff, and conversion tracking.
• Build targeted campaigns and content aligned with each stage of the buyer’s journey.
• Ensure seamless data flow between marketing and sales to improve reporting, visibility, and performance.
• Optimize website content, forms, and landing pages to improve conversion rates and lead capture.
• Develop AEO/GEO strategies to improve content visibility across AI-powered search engines and answer platforms.
• Analyze website traffic and campaign performance, identify opportunities for improvement, and implement strategies to increase organic visibility and inbound lead volume.

Qualifications:

• Hands-on experience with HubSpot Marketing Hub, including workflows, automation, segmentation, and campaign management.
• Proven experience developing and executing lead generation strategies with measurable results.
• Strong understanding of lifecycle marketing, lead nurturing, and the buyer’s journey.
• Experience with marketing analytics, attribution, and connecting marketing activities to business outcomes.
• Knowledge of SEO and emerging AEO/GEO strategies to improve visibility in traditional and AI-powered search.
• Experience managing website content, forms, and landing pages; WordPress experience is a plus.

HubSearch and our clients are deeply committed to building teams of diverse people and we strongly encourage anyone and everyone with a great background using HubSpot products to apply. While this posting is reflective of one particular role, it may also represent the chance to be considered for multiple roles similar to this one as they become available to our team, as well as other opportunities that are represented by HubSearch.