Marketing Manager

Evlo AI; Denver (CO); Remote; USD 110,000 - 170,000; Full time

Job summary

Evlo AI, a fast-growing technology company, is seeking a Demand Generation and Brand Lead to own end-to-end campaigns that generate qualified pipeline across B2B and B2C channels. The role reports to leadership and collaborates closely with sales and product marketing in a remote-first environment.

You will manage the marketing tech stack, plan multi-channel campaigns, and build dashboards to measure MQLs, CAC, and funnel performance. Strong writing and data-driven decision-making are essential.

Qualifications

• 5-7 years of marketing experience in B2B or B2C tech, with 2+ years owning demand generation or campaign management end-to-end.
• Hands-on expertise with marketing automation and analytics tools.
• Proven ability to plan, execute, and measure multi-channel campaigns tied to pipeline or revenue targets.

Responsibilities

• Own integrated demand-gen campaigns across email, paid search, paid social, SEO, and content from planning to launch and optimization.
• Own the marketing tech stack (HubSpot or Marketo, GA4, Google Ads, LinkedIn Ads) and ensure data accuracy across systems.
• Build dashboards for MQLs, pipeline contribution, CAC, and funnel conversion; report to leadership.
• Plan and execute multi-touch nurture programs, webinars, and lifecycle campaigns with content and design.
• Run A/B tests on messaging, landing pages, ad creative, and emails to improve funnel conversions.
• Manage agencies and vendors; own an annual marketing budget and allocate spend by performance.
• Contribute to positioning, messaging, and go-to-market planning for product launches.

Skills

Demand generation

Campaign management

Marketing automation

Analytics

Budget management

Multichannel marketing

Remote work

Education

Bachelor's degree in marketing

Tools

HubSpot or Marketo

GA4

Looker

Tableau

Pardot

SEMrush

Ahrefs

Job description

About The Role

The role owns demand generation and brand strategy end-to-end for a fast-growing technology company, converting positioning into campaigns that reliably produce qualified pipeline across B2B and B2C channels.

The role owns demand generation and brand strategy end-to-end for a fast-growing technology company, converting positioning into campaigns that reliably produce qualified pipeline across B2B and B2C channels.
The team is lean, well-funded, and metrics-driven — the role reports to leadership, works directly with sales and product marketing, and has real ownership over budget, channel mix, and messaging strategy.

Key Responsibilities

• Own integrated demand-gen campaigns across email, paid search, paid social, SEO, and content — from planning through launch and optimization
• Own the marketing tech stack (HubSpot or Marketo, GA4, Google Ads, LinkedIn Ads) and keep data, tracking, and attribution accurate across systems
• Build and maintain dashboards for MQLs, pipeline contribution, CAC, and funnel conversion; report weekly to leadership
• Plan and execute multi-touch nurture programs, webinars, and lifecycle campaigns in partnership with content and design
• Run structured A/B tests on messaging, landing pages, ad creative, and email programs to improve conversion at every funnel stage
• Manage agency, freelance, and vendor relationships; own an annual marketing budget and allocate spend based on performance
• Contribute to positioning, messaging, and go-to-market planning for product launches and new segments

What We Are Looking For

• 5-7 years of marketing experience in B2B or B2C tech, with at least 2 years owning demand generation or campaign management end-to-end
• Hands-on expertise with marketing automation (HubSpot, Marketo, or Pardot) and analytics (GA4, Looker, or Tableau)
• Demonstrated ability to plan, execute, and measure multi-channel campaigns tied to pipeline or revenue targets
• Strong writing and editing skills — can draft a landing page, nurture email, or ad variant without waiting on copywriters
• Comfortable working independently in a remote-first environment and prioritizing across competing stakeholders
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience
• Bonus: Experience with SEMrush or Ahrefs, marketing attribution modeling, ABM platforms (6sense, Demandbase), or SQL basics for self-serve analysis