B2B Marketing Manager: Agency & Demand Gen (Hybrid)

Automatic Data Processing, Inc.; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits package

Hybrid work environment in Charlotte

Job summary

Conterra Networks is seeking a Marketing Manager, Agency & Demand Generation in Charlotte, NC, to lead integrated B2B marketing programs and manage external agencies. The role collaborates with Sales, Commercial Operations, Analytics, and leadership to translate priorities into measurable marketing initiatives.

The ideal candidate is data-driven, organized, and able to handle multiple priorities in a fast-paced environment, with experience in demand generation, campaign execution, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B marketing experience in a complex business environment.
• Experience managing external agencies, marketing vendors, or multiple service providers.
• Strong demand generation and campaign execution experience.
• Demonstrated success developing and executing integrated marketing programs.
• Experience working closely with sales organizations to support revenue growth.
• Strong project management, budgeting, and stakeholder management skills.
• Analytical mindset with the ability to interpret campaign performance and marketing ROI data.
• Excellent written, verbal, and presentation communication skills.

Responsibilities

• Serve as the primary day-to-day contact for external marketing agencies and related vendors.
• Develop campaign briefs, project requirements, timelines, budgets, and performance expectations.
• Manage agency deliverables and ensure work is completed on time, within scope, and aligned with business objectives.
• Evaluate agency performance and identify opportunities for improvement and optimization.
• Plan and execute integrated marketing campaigns across digital, email, content, social media, events, webinars, and sales support channels.
• Manage the marketing calendar and coordinate campaign activities across multiple stakeholders.
• Support targeted marketing initiatives aligned with market priorities, sales plays, customer segments, and growth objectives.
• Monitor campaign performance and recommend adjustments to improve results.
• Collaborate closely with Sales leadership to support lead generation, pipeline development, and revenue growth initiatives.
• Improve alignment between marketing programs and sales execution.
• Assist with lead management processes, attribution reporting, and marketing effectiveness measurement.
• Support commercial initiatives through messaging, content, campaigns, and field engagement programs.
• Track campaign performance, lead generation metrics, pipeline contribution, conversion rates, and ROI.

Skills

Demand generation

Campaign execution

Analytical mindset

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Salesforce

Marketing automation platforms

Campaign analytics

Digital marketing tools

Job description

Conterra Networks is seeking a Marketing Manager, Agency & Demand Generation in Charlotte, NC, to lead integrated B2B marketing programs and manage external agencies. The role collaborates with Sales, Commercial Operations, Analytics, and leadership to translate priorities into measurable marketing initiatives.

The ideal candidate is data-driven, organized, and able to handle multiple priorities in a fast-paced environment, with experience in demand generation, campaign execution, and