Integrated Marketing Manager - Demand Gen (Hybrid Austin)

Togetherwork Holdings, LLC; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Employer-paid short/long term-disility

Employer-paid Life and AD&D insurance

401(k) with company match up to 4%

Flexible paid personal/vacation time

10 sick days annually

10 company paid holidays

12 weeks paid parental leave

Job summary

TogetherWork is seeking an Integrated Marketing Manager in Austin, TX to drive demand generation and pipeline growth for our vertical software and payments solutions. You will translate product positioning into measurable campaigns and collaborate with Product Marketing, Sales, Digital Marketing and external agencies.

This role owns integrated campaign strategy, performance optimization, and full-funnel execution across multiple channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5+ years of B2B SaaS marketing experience in demand generation.
• Proven ability to drive measurable pipeline and revenue growth.
• Experience partnering with Product Marketing to translate positioning into campaigns.

Responsibilities

• Develop and execute integrated marketing campaigns aligned to company revenue and pipeline goals.
• Translate product positioning, messaging, and launches into full-funnel campaigns that generate awareness, engagement, qualified pipeline, and revenue.
• Determine the appropriate mix of content, webinars, events, paid media, lifecycle marketing, ABM, partner programs, and customer marketing to achieve campaign objectives.
• Develop campaign briefs, messaging, offers, and buyer journeys that align with target personas and buying groups.
• Own campaign performance across all channels and continuously optimize programs based on data and business outcomes.
• Analyze funnel performance, campaign attribution, conversion rates, and pipeline contribution to identify opportunities for improvement.
• Partner with Digital Marketing to execute paid media, marketing automation, SEO, email, and website initiatives while providing strategic direction and campaign priorities.
• Design and execute A/B testing to improve engagement, conversion, and pipeline quality.
• Partner closely with Product Marketing to transform positioning and messaging into compelling marketing campaigns.
• Identify content needs throughout the buyer journey and collaborate on the development of landing pages, webinars, customer stories, nurture campaigns, sales enablement assets, and thought leadership.
• Develop integrated campaign plans that coordinate content, digital channels, events, outbound programs, and follow-up activities.
• Collaborate with Sales, Product Marketing, Customer Success, and Business leaders to align marketing programs with business priorities.

Skills

B2B SaaS marketing

Demand generation

Integrated marketing

Campaign marketing

Growth marketing

CRM & marketing automation

Analytics

Executive communication

Education

Bachelor’s degree in Marketing or related field

Tools

CRM

Marketing automation

Job description

TogetherWork is seeking an Integrated Marketing Manager in Austin, TX to drive demand generation and pipeline growth for our vertical software and payments solutions. You will translate product positioning into measurable campaigns and collaborate with Product Marketing, Sales, Digital Marketing and external agencies.

This role owns integrated campaign strategy, performance optimization, and full-funnel execution across multiple channels.