Dealer Performance & Certification Leader

CNH; Sioux Falls (SD); On-site; USD 106,725 - 163,645; Full time

Benefits offered by this job

Flexible work arrangements

Tuition reimbursement

Parental leave

Adoption assistance

Fertility & Family building support

Job summary

CNH Industrial is seeking a Dealer Standards & Certification Manager to design, integrate, and manage the Dealer Performance System, ensuring dealer standards, certifications, and incentive programs align to deliver superior customer value and market growth. The role can be located in Racine, WI, New Holland, PA, Oak Brook, IL, or Sioux Falls, SD.

The position requires 8+ years in channel marketing or dealer development, with a proven ability to lead cross-functional initiatives and simplify

Qualifications

• Bachelor's Degree in a related field.
• 8+ years of experience in channel marketing, dealer network development, or a related field.
• Demonstrates a strong track record leading cross-functional initiatives and driving performance through incentive programs, dealer development, or performance management systems.
• Brings strategic thinking capability with the ability to design and implement integrated, scalable performance systems across a dealer network.
• Possesses strong commercial and financial acumen, with a clear understanding of volume, market share, and incentive-driven behaviors.
• Exhibits deep knowledge of dealer network operations and the economic drivers of dealer success and profitability.
• Has the ability to simplify complex processes and drive adoption across diverse stakeholders and field organizations.
• Demonstrates strong influence and stakeholder management skills across cross-functional teams.
• Operates with a customer-first mindset, prioritizing decisions and actions that create measurable customer value.
• Acts as a simplification leader, focused on reducing complexity and improving usability for dealers.
• Is performance-driven, setting high standards, reinforcing accountability, and delivering measurable business outcomes.

Responsibilities

• Owns and leads the integrated Dealer Performance System that aligns standards, certifications, and incentives to drive consistent dealer execution.
• Translates dealer program structures directly into customer value, measurable market share growth, and reinforce desired behaviors, performance standards and long-term network health.
• Defines clear expectations for dealer excellence across sales, operations, service, precision, and customer experience.
• Builds dealer capability through certifications that strengthen technical skills, sales effectiveness, and digital adoption.
• Aligns incentive programs to reward behaviors that drive volume, market share, and long-term customer loyalty.
• Simplifies the cost of doing business by reducing program complexity, eliminating duplication, and streamlining reporting requirements.
• Improves the dealer experience by increasing transparency, clarifying expectations, and connecting actions to financial outcomes.
• Embeds customer-centric metrics to ensure dealers deliver consistent, high-quality ownership experiences.
• Establishes governance and accountability to track performance, close gaps, and drive continuous improvement.
• Acts as the system owner that ensures every dealer action contributes to stronger customer relationships and sustainable market share growth.

Skills

Channel marketing

Dealer network development

Cross-functional leadership

Incentive programs

Strategic thinking

Financial acumen

Stakeholder management

Customer-centric mindset

Education

Bachelor's Degree

Job description

CNH Industrial is seeking a Dealer Standards & Certification Manager to design, integrate, and manage the Dealer Performance System, ensuring dealer standards, certifications, and incentive programs align to deliver superior customer value and market growth. The role can be located in Racine, WI, New Holland, PA, Oak Brook, IL, or Sioux Falls, SD.

The position requires 8+ years in channel marketing or dealer development, with a proven ability to lead cross-functional initiatives and simplify