Dealer Standards & Certification Manager
CNH Industrial Group
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Benefits offered by this job
Job summary
CNH Industrial is seeking a Dealer Standards & Certification Manager to design, integrate, and manage the Dealer Performance System. You will align standards, certifications, and incentives to deliver superior customer value and sustain market growth, while simplifying the cost of doing business for dealers and customers.
The role requires 8+ years in channel marketing or dealer network development, cross-functional leadership, and strong financial acumen.
Qualifications
- Bachelor's degree and 8+ years in channel marketing or dealer network development.
- Proven ability to deliver results in complex environments.
- Experience leading cross-functional initiatives and incentive programs.
- Ability to design and implement integrated, scalable performance systems across a dealer network.
- Strong commercial and financial acumen with understanding of volume and market share.
Responsibilities
- Owns and leads the integrated Dealer Performance System aligning standards, certifications, and incentives.
- Ensure dealer programs translate into customer value and measurable market share growth.
- Define expectations for dealer excellence across sales, operations, service, and customer experience.
- Builds dealer capability through certifications strengthening technical skills, sales, and digital adoption.
- Aligns incentive programs to reward behaviors that drive volume and loyalty.
- Simplifies program complexity and reporting requirements.
- Improves dealer experience by increasing transparency and clarity of actions.
- Embeds customer-centric metrics to ensure consistent ownership experiences.
- Establishes governance and accountability to track performance and drive improvement.
- Acts as the system owner to strengthen customer relationships and market growth.
Skills
Education
Job description
Dealer Standards & Certification Manager is responsible for designing, integrating and managing CNH’s Dealer Performance System, ensuring dealer standards, certifications, and incentive programs work together to drive superior customer value and sustained market share growth. This role also ensures that CNH enables our dealers to be equipped, measured, and rewarded to deliver consistent, high-quality customer experiences while simplifying the cost of doing business for both dealers and customers. Position can be located in Racine, WI, New Holland, PA, Oak Brook, IL, or Sioux Falls, SD.
Requisition ID: 4627
Location: Racine - Wisconsin - United States, New Holland - Pennsylvania - United States, Oak Brook - Illinois - United States, Sioux Falls - South Dakota - United States
Category: Sales and Marketing
Job Type: Full Time, Working Mode: Hybrid
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
The Dealer Standards & Certification Manager is responsible for designing, integrating and managing CNH’s Dealer Performance System, ensuring dealer standards, certifications, and incentive programs work together to drive superior customer value and sustained market share growth. This role also ensures that CNH enables our dealers to be equipped, measured, and rewarded to deliver consistent, high-quality customer experiences while simplifying the cost of doing business for both dealers and customers.
- Owns and leads the integrated Dealer Performance System that aligns standards, certifications, and incentives to drive consistent dealer execution.
- Ensures dealer program structures directly translate into customer value, measurable market share growth, and reinforce desired behaviors, performance standards and long‑term network health.
- Defines clear expectations for dealer excellence across sales, operations, service, precision, and customer experience.
- Builds dealer capability through certifications that strengthen technical skills, sales effectiveness, and digital adoption.
- Aligns incentive programs to reward behaviors that drive volume, market share, and long‑term customer loyalty.
- Simplifies the cost of doing business by reducing program complexity, eliminating duplication, and streamlining reporting requirements.
- Improves the dealer experience by increasing transparency, clarifying expectations, and connecting actions to financial outcomes.
- Embeds customer‑centric metrics to ensure dealers deliver consistent, high-quality ownership experiences.
- Establishes governance and accountability to track performance, close gaps, and drive continuous improvement.
- Acts as the system owner that ensures every dealer action contributes to stronger customer relationships and sustainable market share growth.
- Bachelors Degree in a related field.
- 8+ years of experience in channel marketing, dealer network development, commercial operations, or a related field, with a proven ability to deliver results in complex environments.
- Demonstrates a strong track record leading cross‑functional initiatives and driving performance through incentive programs, dealer development, or performance management systems.
- Brings strategic thinking capability with the ability to design and implement integrated, scalable performance systems across a dealer network.
- Possesses strong commercial and financial acumen, with a clear understanding of volume, market share, and incentive-driven behaviors.
- Exhibits deep knowledge of dealer network operations and the economic drivers of dealer success and profitability.
- Has the ability to simplify complex processes and drive adoption across diverse stakeholders and field organizations.
- Demonstrates strong influence and stakeholder management skills across cross‑functional teams.
- Operates with a customer‑first mindset, prioritizing decisions and actions that create measurable customer value.
- Acts as a simplification leader, focused on reducing complexity and improving usability for dealers.
- Is performance‑driven, setting high standards, reinforcing accountability, and delivering measurable business outcomes.
The annual salary for this role is USD$106,725.00 - $163,645.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.
Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.
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