Dealer Brand Strategy Lead for Auto Sales Enablement

Capital One Group; Plano (TX); On-site; USD 110,000 - 125,000; Full time

Job summary

Capital One Auto seeks a data-driven Principal Associate, Dealer Brand Manager to own integrated marketing efforts for the Sales Channel and deliver measurable growth. This role bridges Brand and Sales with high-impact narratives and collateral that drive dealer engagement and conversion.

You will translate broad business goals into sales-ready assets, partnering with Sales leadership and cross-functional teams to inform strategy and performance reporting.

Qualifications

• Bachelor's degree or military experience.
• At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications.
• Experience in financial services marketing and Fortune 500 contexts is preferred.

Responsibilities

• Own the development of integrated Brand strategies that enable Sales.
• Build understanding of Capital One Auto dealer offerings and workflows.
• Create value propositions and sales narratives for internal and dealer-facing use.
• Develop marketing collateral and sales enablement toolkits for the national Sales team.
• Synthesize dealer feedback and market insights to improve results.

Skills

Brand marketing

B2B marketing

Direct response marketing

Corporate communications

Stakeholder management

Sales enablement

Education

Bachelor's degree

Job description

Capital One Auto seeks a data-driven Principal Associate, Dealer Brand Manager to own integrated marketing efforts for the Sales Channel and deliver measurable growth. This role bridges Brand and Sales with high-impact narratives and collateral that drive dealer engagement and conversion.

You will translate broad business goals into sales-ready assets, partnering with Sales leadership and cross-functional teams to inform strategy and performance reporting.