Dealer Brand and Sales Enablement Lead

Capital One Group; Plano (TX); On-site; USD 110,000 - 125,000; Full time

Job summary

Capital One Auto seeks a data-driven Principal Associate, Dealer Brand Manager to own integrated marketing for our Sales Channel, turning business strategies into sales-ready stories that engage dealers and drive growth.

You will bridge Brand and Sales, empowering teams with tools and insights to win in the field and reduce friction in the sales process. This role requires strategic vision, execution, and strong sales empathy.

Qualifications

• Bachelor's degree or military experience.
• At least 5 years in brand marketing, B2B marketing, direct response marketing, or corporate communications.
• Experience in a Fortune 500 company or advertising/marketing agency preferred.

Responsibilities

• Own the development of integrated Brand strategies supporting Sales Channel enablement.
• Serve as a liaison between Brand and Sales and understand dealer workflows.
• Create value propositions and sales narratives for internal and external audiences.
• Own marketing collateral and sales enablement toolkits for the national Sales team.
• Develop briefs and collaborate with partners to bring sales intent to life.
• Synthesize feedback and insights to improve sales results and brand impact.

Skills

Brand marketing

B2B marketing

Sales enablement

Stakeholder management

Data-driven decision making

Education

Bachelor's degree

Job description

Capital One Auto seeks a data-driven Principal Associate, Dealer Brand Manager to own integrated marketing for our Sales Channel, turning business strategies into sales-ready stories that engage dealers and drive growth.

You will bridge Brand and Sales, empowering teams with tools and insights to win in the field and reduce friction in the sales process. This role requires strategic vision, execution, and strong sales empathy.