Dealer Brand Strategy Lead (Auto)

Capital One National Association; Plano (TX); On-site; USD 110,000 - 125,000; Full time

Job summary

Capital One Auto seeks a data-driven Principal Associate, Dealer Brand Manager to own integrated marketing outcomes powering our Sales Channel in Plano, TX. You will translate business strategies into sales-ready narratives and enable dealer engagement with impactful campaigns.

The role merges brand with Sales, requiring strategic thinking, creativity, and sales empathy to reduce friction and drive conversions.

Qualifications

• Bachelor's Degree or military experience.
• 5+ years of brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination).
• Preferred: 3+ years in financial services marketing.
• Preferred: 2+ years in automotive B2B marketing or automotive SaaS.

Responsibilities

• Own the development of integrated Brand strategies serving as the foundation for Sales Channel enablement.
• Build deep understanding of dealer offerings and sales workflows to ensure marketing materials address real-world sales challenges.
• Create value propositions and sales narratives for internal and external audiences.
• Own marketing collateral and sales enablement toolkits for the national Sales team.
• Develop briefs and collaborate with partners to convert sales intent into high-utility deliverables.
• Synthesize dealer feedback and market insights to improve sales results and brand impact.
• Tell consistent stories about products and services and empower Sales to champion the brand.
• Influence decision makers and Sales leadership with recommendations and presentations.
• Champion compliant, timely marketing support for the Sales Channel.
• Partner with data teams to report on impact and surface learns for future strategy.

Skills

Brand marketing

B2B marketing

Direct response marketing

Corporate communications

Education

Bachelor's degree or military experience

Job description

Capital One Auto seeks a data-driven Principal Associate, Dealer Brand Manager to own integrated marketing outcomes powering our Sales Channel in Plano, TX. You will translate business strategies into sales-ready narratives and enable dealer engagement with impactful campaigns.

The role merges brand with Sales, requiring strategic thinking, creativity, and sales empathy to reduce friction and drive conversions.