Data Products PMM - GTM & Adoption

Stripe; San Francisco (CA); Hybrid; USD 198,000 - 297,000; Full time

Benefits offered by this job

Equity

Bonus / commissions

401(k)

Medical, dental, and vision benefits

Wellness stipend

Job summary

Stripe is hiring a Product Marketing Manager to own go-to-market strategy for data products like Sigma, Data Pipeline, and Database. You will lead positioning, messaging, and end-to-end GTM, partnering with Product, Engineering, Sales, and Campaigns to drive adoption across both sold and self-serve motions.

The role emphasizes translating customer insights into differentiated positioning and KPIs, with the freedom to shape strategies in a fast-growing analytics domain.

Qualifications

• 10+ years of product marketing experience in a B2B tech environment.
• Ability to translate customer and market insights into differentiated positioning and measurable GTM programs.
• Excellent communication and presentation skills, with a track record of distilling complex technical concepts for executive audiences.
• Strong cross-functional leadership and influence across senior leadership to project teams.
• Comfort with ambiguity and a builder mindset, with bias to action.
• Experience marketing to data analytics buyers and technical audiences including data engineers and developers.

Responsibilities

• Be the expert on data analytics buyers and translate insights into roadmap and GTM recommendations.
• Own positioning and messaging for Stripe's data products, building a differentiated point of view.
• Lead end-to-end GTM for data product launches, from narrative to assets and programs that drive adoption.
• Collaborate with demand gen and campaigns to design programs reaching data analytics buyers at scale.
• Create sales enablement content including messaging frameworks and battlecards for Stripe's data products.
• Own competitive intelligence in the analytics landscape and translate it into differentiated positioning.
• Define program KPIs and drive measurable business outcomes across the data products portfolio.

Skills

Product marketing

Cross-functional leadership

Communication

Strategic thinking

Execution

Executive storytelling

B2B tech

Job description

Stripe is hiring a Product Marketing Manager to own go-to-market strategy for data products like Sigma, Data Pipeline, and Database. You will lead positioning, messaging, and end-to-end GTM, partnering with Product, Engineering, Sales, and Campaigns to drive adoption across both sold and self-serve motions.

The role emphasizes translating customer insights into differentiated positioning and KPIs, with the freedom to shape strategies in a fast-growing analytics domain.