VP of Data Governance & Analytics Strategy

Publicis Groupe; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Zenith, part of Publicis Groupe, is seeking a Senior Vice President of Data Governance in the US to lead analytics, data quality, and governance across cross-functional teams including Analytics, Engineering, and Technology Activation. The role guides the department in delivering scalable data-driven marketing insights for major brands from New York and other US offices.

The successful candidate has 12+ years in media, 6+ years in management, and a strong background in ad tech, analytics tools,

Qualifications

• 12+ years of work experience in media or related field
• 6+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, MIS, BI, etc.).
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
• Ability to develop frameworks, manage challenges and steer complex projects.
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
• Experience with other digital media and analytics tools such as, Measurement Vendors, BI Software.
• Experience with third party research partners such as GfK, Nielsen and comScore.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Experience managing and querying relational databases.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Experience and understanding with various cloud computing environments: AWS, Azure, GCP.

Responsibilities

• Help their team stay on track with day-to-day deliverables.
• Design and implement standardized processes and protocols to enable efficient data management.
• Act as mentors, managers, project managers, and thought leaders within the team.
• Translate client requirements into clear documentation to facilitate automation of data processing.
• Formulate a vision for the department and execute it with the team.

Skills

Leadership

Data governance

Client communication

Databases/SQL

Excel advanced

Analytics tools

Cloud platforms

Education

Bachelor’s degree

Tools

DoubleClick

Google Analytics

Adobe SiteCatalyst

Job description

Zenith, part of Publicis Groupe, is seeking a Senior Vice President of Data Governance in the US to lead analytics, data quality, and governance across cross-functional teams including Analytics, Engineering, and Technology Activation. The role guides the department in delivering scalable data-driven marketing insights for major brands from New York and other US offices.

The successful candidate has 12+ years in media, 6+ years in management, and a strong background in ad tech, analytics tools,