Hybrid Creative Content Writer - Finance & Brand

Nationwide Mutual Insurance Company; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Life Insurance

Disability Coverage

PTO 18 days/year

9 paid holidays

401(k) with match

Pension Plan

Casual attire

Job summary

Nationwide is seeking a seasoned Specialist, Creative Services to craft clear, brand-aligned content that supports marketing and business goals. The role requires translating complex topics into audience-focused messaging and leading projects from discovery through final delivery.

Based in Columbus, OH, this hybrid position collaborates with creative teams and marketing partners, balancing multiple high‑volume projects with tight deadlines while embracing AI tools to enhance content development.

Qualifications

• Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field.
• Typically 5+ years demonstrated experience in copywriting, visual design, video production, motion graphics or photography developing work from concept through completion.
• Experience adapting messaging for different audiences, channels, and tactics while maintaining a consistent brand voice.
• Comfort working with AI and other emerging tools and technologies.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced, deadline-driven environment.

Responsibilities

• Specializes in a core creative subject area, from copywriting or design to photography, video production or motion graphics.
• Delivers best-in-class creative work that reflects a solid command of their field and accurately expresses the Nationwide brand.
• Work is primarily external-facing sales collateral, campaigns, content development and advertising.
• Works on the development and implementation of creative initiatives.
• Advocates for a user-focused approach to the work and collaborates with business partners during proposal presentations.

Skills

Copywriting

Editorial Judgement

Storytelling

Time management

Cross-functional collaboration

Education

Undergraduate degree in art/visual design/communications/journalism/advertising

Job description

Nationwide is seeking a seasoned Specialist, Creative Services to craft clear, brand-aligned content that supports marketing and business goals. The role requires translating complex topics into audience-focused messaging and leading projects from discovery through final delivery.

Based in Columbus, OH, this hybrid position collaborates with creative teams and marketing partners, balancing multiple high‑volume projects with tight deadlines while embracing AI tools to enhance content development.