Senior Programmatic Media Lead - Campaign Ops & Growth

Citi; New York (NY); On-site; USD 153,000 - 173,000; Full time

Job summary

Citi is expanding its commerce offerings and building Citi Commerce with a hands-on Senior Programmatic Media Manager who can drive campaign execution and scale. You will own end-to-end operations, optimize delivery, and support audience targeting using Citi first-party data across multiple channels.

This role reports to the Programmatic Media Group Manager and requires deep ad ops expertise in a fast-moving, build-from-scratch environment. Full-time in New York City.

Qualifications

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
• Experience managing campaign launches and executions in an accurate and timely manner
• Experience optimizing campaign delivery and pacing performance
• Experience managing operational playbooks and standardized workflows
• Experience generating campaign reporting outputs and performance insights
• Experience inputting into inventory utilization and yield optimization

Responsibilities

• Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
• Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
• Support inventory management across Citi-owned and operated properties, ensuring effective utilization
• Activate and manage audience segments using Citi first-party data and partner platforms
• Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
• Identify, escalation, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
• Contribute to the development and standardization of ad operations processes and workflows
• Evaluate and adopt new tools and technologies to improve campaign execution and scalability
• Deliver clear reporting and insights on campaign performance to internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Ad tech platforms

Campaign trafficking

Audience/data platforms

Digital media measurement

Onsite and offsite campaigns

Analytical/problem-solving

Multi-campaign management

Cross-functional collaboration

Education

Bachelor’s degree

Master’s degree preferred

Tools

Google Ad Manager

DV360

ad servers

DSPs

Job description

Citi is expanding its commerce offerings and building Citi Commerce with a hands-on Senior Programmatic Media Manager who can drive campaign execution and scale. You will own end-to-end operations, optimize delivery, and support audience targeting using Citi first-party data across multiple channels.

This role reports to the Programmatic Media Group Manager and requires deep ad ops expertise in a fast-moving, build-from-scratch environment. Full-time in New York City.