Paid Media Data Architect: Onboard & Activate

Citi; Irving (TX); On-site; USD 87,000 - 131,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident, and disability_insure

Wellness programs

Paid time off (vacation/sick days)

Job summary

Citi is seeking a Paid Media Data Solution Architect to design and maintain data solutions moving first-party data across MarTech and AdTech platforms. You will drive end-to-end data flows, onboarding, distribution, and governance while collaborating with marketing, data engineering, analytics and platform partners.

The ideal candidate has 5–8 years in branding/marketing/analytics, strong SQL, and experience with data governance and data quality.

Qualifications

• 5–8 years of branding, marketing or analytics experience.
• Experience designing data flows and data movement processes across platforms.
• Experience onboarding, distribution, governance and activation of first-party data.
• Strong understanding of data governance, privacy, controls and data quality.
• Proficiency in SQL and data integration, ETL and validation processes.
• Familiarity with MarTech and AdTech ecosystems and activation workflows.

Responsibilities

• Design, document and maintain end-to-end data flows for activation, measurement and reporting.
• Manage data onboarding, audience delivery and activation workflows.
• Ensure data integrations meet governance, privacy and compliance requirements.
• Maintain platform integrations, data quality monitoring and issue remediation.
• Create data flow diagrams, technical specs and governance documentation.
• Collaborate with cross-functional teams to deliver data solutions for business objectives.

Skills

Data architecture

Data flows design

SQL

Data governance

Audience activation

MarTech/AdTech knowledge

Education

Bachelor's degree or equivalent experience

Tools

LiveRamp

DSPs

CDPs

Ad servers

Measurement platforms

Marketing cloud

Job description

Citi is seeking a Paid Media Data Solution Architect to design and maintain data solutions moving first-party data across MarTech and AdTech platforms. You will drive end-to-end data flows, onboarding, distribution, and governance while collaborating with marketing, data engineering, analytics and platform partners.

The ideal candidate has 5–8 years in branding/marketing/analytics, strong SQL, and experience with data governance and data quality.