Assistant Media Planner: Data-Driven Buying & Optimization

Carmichael Lynch; Philadelphia (Philadelphia County); On-site; USD 45,000 - 50,000; Full time

Job summary

Carmichael Lynch is seeking an Assistant Media Planner to support the development, execution and monitoring of media plans for assigned clients. You will assist with buys in the system and help manage contract finances, reconciling any discrepancies with media.

The position emphasizes attention to detail, data-driven thinking, collaboration across teams, and a proactive approach to learning media concepts and tools.

Qualifications

• Bachelor’s degree in a related field.
• Some experience with digital media planning and program management preferred – especially data driven and/or programmatic media.
• Knowledge about agency media function and core responsibilities.
• Initiative, curiosity, and problem-solving skills.
• Proficient in business/marketing principles.
• Solid mathematical abilities.
• Experience delivering programs from hypothetical to real-world execution is a plus.

Responsibilities

• Assist in preparing, developing, executing and monitoring media plans.
• Execute buys in the system and manage contract finances.
• Reconcile discrepancies with media and align with client objectives.
• Support business improvement by meeting personal and departmental goals.
• Communicate effectively across internal teams and with media partners.

Skills

Digital media planning

Program management

Data-driven

Campaign optimization

Mathematical abilities

Problem-solving

Business & marketing principles

Education

Bachelor’s degree in a related field

Job description

Carmichael Lynch is seeking an Assistant Media Planner to support the development, execution and monitoring of media plans for assigned clients. You will assist with buys in the system and help manage contract finances, reconciling any discrepancies with media.

The position emphasizes attention to detail, data-driven thinking, collaboration across teams, and a proactive approach to learning media concepts and tools.