Data-Driven Marketing Campaign Analyst (SAS & SQL)

Horizontal Talent; Minneapolis (MN); Hybrid; USD 51,000 - 98,000; Full time

Job summary

Horizontal Talent is seeking a SAS Marketing Campaign Analyst to join a collaborative marketing analytics team. In a hybrid role, you will plan, build, and execute data-driven campaigns for business banking initiatives using SAS, SQL, and related tools.

You will translate business needs into data requirements, launch campaigns, perform data quality checks, and collaborate with marketing, product, and other stakeholders to keep campaigns on track in a fast-paced environment.

Qualifications

• 5+ years in database marketing or marketing analytics.
• 5+ years SAS coding experience.
• Strong SQL skills and data quality focus.
• Bachelor’s degree in analytics, CS, or math.

Responsibilities

• Translate business needs into campaign data requirements and execution plans.
• Build and launch marketing campaigns from start to finish using SAS and related tools.
• Perform quality checks on campaign data and outputs to help ensure accuracy and alignment with requirements.
• Partner with marketing, product, and other internal teams to support key business initiatives.
• Coordinate deliverables with internal and external stakeholders to keep campaigns moving forward.
• Support multiple projects at once while meeting deadlines and maintaining strong attention to detail.

Skills

SAS coding

SQL

Data analytics

Campaign operations

Relational databases

Data quality

Communication

Independent work

Education

Bachelor’s degree in analytics/CS/math

Tools

Azure

Python

Synapse

Databricks

Job description

Horizontal Talent is seeking a SAS Marketing Campaign Analyst to join a collaborative marketing analytics team. In a hybrid role, you will plan, build, and execute data-driven campaigns for business banking initiatives using SAS, SQL, and related tools.

You will translate business needs into data requirements, launch campaigns, perform data quality checks, and collaborate with marketing, product, and other stakeholders to keep campaigns on track in a fast-paced environment.