Marketing Targeting & Analytics Manager

Bank of America; Jacksonville (FL); On-site; USD 91,000 - 131,000; Full time

Job summary

Bank of America is seeking Campaign Planners to design and deliver pre-campaign targeting analytics for demand generation marketing. You will work with cross-functional partners to identify audiences and translate requirements into targeting specifications, becoming the SME for product eligibility parameters.

You will also analyze data sources, perform pre-sizing analytics, and ensure use of data aligns with legal and risk/compliance expectations while supporting multiple channels (email, direct

Qualifications

• High School Diploma / GED / Secondary School or equivalent.
• Experience in campaign targeting analytics or marketing operations is a plus.
• Familiarity with design of experiment (DOE) concepts and data sources is desirable.

Responsibilities

• Support marketing operations through design, development, and delivery of pre-campaign targeting analytics.
• Collaborate with Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance partners.
• Capture strategic ideas and data sources, translate specs into code, and perform pre-sizing analytics.
• Serve as SME for product eligibility parameters and ensure data usage complies with legal/risk/compliance.

Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection and Entry

Decision Making

Oral Communications

Solution Delivery Process

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality Management

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking Campaign Planners to design and deliver pre-campaign targeting analytics for demand generation marketing. You will work with cross-functional partners to identify audiences and translate requirements into targeting specifications, becoming the SME for product eligibility parameters.

You will also analyze data sources, perform pre-sizing analytics, and ensure use of data aligns with legal and risk/compliance expectations while supporting multiple channels (email, direct