Senior Data-Driven Marketing Campaign Specialist

RiseMe; Minneapolis (MN); Hybrid; USD 93,000 - 109,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid vacation

Paid holidays

Parental leave

Life insurance

Disability coverage

Adoption assistance

Job summary

U.S. Bank is seeking a seasoned marketing professional to lead digital campaigns across email, online, mobile, social media, and more. You will identify KPIs, drive ROI, and collaborate with agencies, product and activation teams to deliver customer-centric programs.

The role requires a strong data-driven approach, cross-functional leadership, and the ability to adapt in a fast-paced financial environment. Hybrid work and compliance with banking regulations are expected.

Qualifications

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Responsibilities

• Develop and execute digital marketing campaigns across channels
• Track KPIs and ROI to optimize campaigns
• Collaborate with agencies, product, and activation teams
• Ensure compliance with laws, regulations and bank policies

Skills

Data-driven marketing

Multi-channel marketing

Project management

Communication skills

Collaboration

Adaptability

Presentation skills

MS Office

Education

Bachelor's degree or equivalent

MBA or equivalent markers of high achievement

Tools

Microsoft Office

Adobe Workfront

Job description

U.S. Bank is seeking a seasoned marketing professional to lead digital campaigns across email, online, mobile, social media, and more. You will identify KPIs, drive ROI, and collaborate with agencies, product and activation teams to deliver customer-centric programs.

The role requires a strong data-driven approach, cross-functional leadership, and the ability to adapt in a fast-paced financial environment. Hybrid work and compliance with banking regulations are expected.