Data Insights & Marketing Targeting Manager

TD Bank; Mount Laurel Township (NJ); Hybrid; USD 96,000 - 156,000; Full time

Job summary

TD Bank is seeking a Data Insights & Marketing Targeting Manager in Mount Laurel, NJ. You will translate business strategies into precise campaign data specifications, build audience segments, and drive targeted marketing initiatives with advanced analytics.

Systematically leverage SAS, SQL, Python, Databricks, and Salesforce Data Cloud to uncover insights, measure impact, and influence campaigns across Marketing and Compliance partners.

Qualifications

• Authorization to work in the United States without TD sponsorship.
• Experience delivering data-driven marketing insights and audience targeting.
• Strong analytical skills with business acumen to inform campaigns.

Responsibilities

• Translate business and marketing strategies into detailed data specifications and audience logic.
• Act as SME on marketing data assets and perform complex data analyses to validate targeting strategies.
• Leverage Salesforce Data Cloud capabilities to create and deploy targeted customer audiences.
• Conduct analyses to identify trends and opportunities to improve marketing effectiveness.
• Collaborate with Marketing Planners, Compliance, Technology and other teams to support campaigns.
• Continuously refine targeting methodologies and data processes for better performance.

Skills

Salesforce Data Cloud

Marketing Cloud

SAS

SQL

Python

Databricks

Audience targeting

Data analysis

Tools

Databricks

Salesforce Data Cloud

Salesforce Marketing Cloud

SAS

SQL

Python

Job description

Work Location

Mount Laurel, New Jersey, United States of America

Hours

40

Pay Details

$96,130 - $155,950 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business

Analytics, Insights, & Artificial Intelligence

Job Description

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Data Insights & Marketing Targeting Manager is a key member of the U.S. Marketing organization, responsible for leveraging data-driven insights to inform marketing strategies, optimize audience targeting, and support the successful execution of acquisition, growth, retention, and engagement campaigns. This role combines advanced analytical expertise and strong business acumen to transform complex data into actionable marketing intelligence. Utilizing tools such as SAS, SQL, Python, Databricks, and Salesforce Data Cloud, the specialist performs in-depth analysis, develops audience segmentation strategies, and delivers insights that drive customer engagement, business growth, and measurable marketing outcomes. The successful candidate will develop deep subject matter expertise across customer, product, and marketing data assets, enabling them to identify trends, uncover opportunities, and solve business challenges through data. Working closely with Marketing, Business Line, Compliance, and Technology partners, the specialist will influence targeting strategies, support data-driven decision making, and communicate insights through presentations, reports, and other supporting materials.

Key Responsibilities

• Translate business and marketing strategies into detailed campaign data specifications, defining targeting criteria, audience selection logic, campaign parameters, and execution requirements while ensuring successful navigation through Compliance and governance approvals.
• Serve as a subject matter expert on marketing data assets, leveraging analytical tools such as SAS, SQL, Python, and Databricks to conduct complex data analysis, validate targeting strategies, and support campaign execution.
• Utilize Salesforce Data Cloud capabilities, including Audience Creation, Data 360 Queries, Query Editor, Data Transforms, Activations, and segmentation tools to develop and deploy targeted customer audiences.
• Conduct advanced customer, campaign, and performance analyses to identify trends, opportunities, and actionable insights that improve marketing effectiveness and drive business results.
• Partner with Marketing Planners, Business Line stakeholders, Compliance, Technology, and other cross-functional teams to support the development and execution of customer communications and marketing campaigns.
• Continuously evaluate and improve audience targeting methodologies, segmentation approaches, and data processes to increase efficiency, accuracy, and campaign performance.

This role will be in office no less than 4 days per week

Preferred Skills

• Hands-on experience in executing marketing campaigns with Salesforce Data Cloud & Marketing Cloud
• Actual hands-on experience in creating audiences in Data Cloud and activating them
• In-depth hands-on experience with data analysis in a database environment using SAS, SQL, Python or R in formulating relevant and meaningful data analysis
• Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
• Strong communication skills to interact with stakeholders and influence marketing strategy

The Business Insights Specialist is responsible for conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. This role works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.

Depth & Scope

• Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others
• Provides seasoned