Impactful Marketing Specialist | Digital & CRM Analytics

100 Lawrence Memorial Hospital; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Tuition reimbursement

Professional development

Excellent benefits

Job summary

LMH Health seeks a Marketing Specialist to drive growth through digital marketing, CRM optimization, content development, and analytics. You will partner with internal teams and external partners to enhance brand awareness and audience engagement.

The role focuses on planning and executing campaigns, managing projects, dashboards, and performance reporting, with opportunities for professional growth and impact across the organization.

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, or related field.
• 3-5 years of progressively responsible work experience in marketing, communications, digital marketing, public affairs, CRM administration, website management, project management, or related fields.
• Preferred: cross-functional project management experience and ability to align competing priorities.
• Strong analytical, problem-solving, and decision-making skills with the ability to manage projects and drive operational improvements.
• Experience developing dashboards, marketing reports, and performance analytics.
• Experience managing vendor relationships and external service providers.
• Experience with Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) or similar tools.

Responsibilities

• Plan, coordinate, and execute marketing and communications initiatives that support organizational goals and brand awareness.
• Manage marketing projects from intake to completion, including prioritization, scheduling, and stakeholder communication.
• Develop and maintain digital marketing channels—website, social media, email—supporting organizational objectives.
• Administer and optimize CRM and marketing technology platforms, including audience segmentation and campaigns.
• Monitor, analyze, and report on marketing performance metrics and audience engagement trends.
• Create, coordinate, and manage written, visual, and multimedia content aligned with brand standards.
• Coordinate relationships with vendors and external partners to support initiatives and budget stewardship.
• Provide guidance and support to organizational leaders on communication and promotional efforts.

Skills

Digital marketing

CRM & automation

Content development

Analytics & reporting

Project management

Market research

Vendor management

Written communication

Problem solving

Design tools knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Job description

LMH Health seeks a Marketing Specialist to drive growth through digital marketing, CRM optimization, content development, and analytics. You will partner with internal teams and external partners to enhance brand awareness and audience engagement.

The role focuses on planning and executing campaigns, managing projects, dashboards, and performance reporting, with opportunities for professional growth and impact across the organization.