Marketing Analyst

Loyola Marymount University; Los Angeles (CA); On-site; USD 73,000 - 91,000; Full time

Job summary

Loyola Marymount University seeks a Marketing Analyst to transform complex marketing data into actionable insights that guide LMU's marketing and communications decisions. You will build dashboards, define KPIs, and support data-informed strategy across channels and campaigns.

The role requires strong analytical skills, experience with digital marketing measurement, and ability to communicate findings to diverse stakeholders. On-site at LMU, with collaboration across units.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Strong analytical, quantitative, and problem-solving skills.
• Excellent written and verbal communication, with ability to explain complex data clearly.
• Experience analyzing digital marketing performance across channels.

Responsibilities

• Measure and report on the performance of marketing and communications campaigns across digital and traditional channels.
• Develop and maintain dashboards, scorecards, and reporting frameworks for timely insights.
• Establish KPIs and measurement plans for campaigns; ensure accurate tracking and data collection.
• Translate analyses into concise, actionable recommendations for non-technical audiences.
• Create executive-ready reports and visualizations; partner with teams to optimize campaigns.

Job description

Reporting to the Manager of Analytics, Budget, and Operational Excellence, the Marketing Analyst supports Loyola Marymount University's marketing, communications, and brand-building efforts through data analysis, reporting, dashboard development, and measurement strategy.This role is responsible for transforming complex marketing data into clear, actionable insights that inform decision-making across the university's marketing and communications initiatives. The ideal candidate combines strong analytical and technical skills with a solid understanding of marketing performance, digital channels, and campaign measurement.The position partners closely with colleagues across marketing, communications, enrollment marketing, web, social media, and external agencies to evaluate performance, optimize campaigns, and strengthen LMU's data-informed marketing culture.Position Specific AccountabilitiesMarketing Analytics & MeasurementMeasure and report on the performance of marketing and communications campaigns across digital and traditional channels.Develop and maintain dashboards, scorecards, and reporting frameworks that provide stakeholders with timely performance insights.Establish KPIs and measurement plans for campaigns, ensuring accurate tracking and data collection before launch.Monitor marketing performance and identify trends, opportunities, and areas for optimization.Conduct ad hoc analyses to answer business questions and support strategic decision-making.Develop benchmarks and performance targets using historical data and industry standards.Data Management & ReportingIntegrate and analyze data from multiple sources, including CRM platforms, web analytics tools, advertising platforms, social media channels, email marketing systems, and spreadsheets.Build and maintain automated reporting processes that improve efficiency and data accuracy.Ensure data quality, consistency, and governance across reporting environments.Support ongoing improvements to marketing analytics infrastructure and reporting capabilities.Insight Development & Stakeholder SupportTranslate complex analyses into concise, actionable recommendations for non-technical audiences.Create executive-ready reports, presentations, and visualizations that clearly communicate performance and outcomes.Partner with marketing teams to interpret results and recommend strategies for improving campaign effectiveness.Serve as a trusted resource on marketing measurement, attribution, and analytics best practices.Provide research, data analysis, and reporting support for transformation initiatives across the EVP & COO portfolio as neededPreferred Technical SkillsAdvanced Excel (pivot tables, lookups, data cleaning)Tableau, Looker Studio, or similar BI platformGoogle Analytics 4CRM reporting experience (Slate, HubSpot, etc.)Data blending and automated reporting workflowsBasic SQL proficiency preferredExperience working with APIs and multiple data sources preferredFamiliarity with digital advertising platforms and attribution methodologiesRequisite QualificationsBachelor's degree in Marketing, Business Analytics, Statistics, Economics, Data Analytics, Information Systems, or a related field.Two years of experience in marketing analytics, business intelligence, digital analytics, or a related function.Demonstrated experience creating dashboards and reporting solutions that support business decision-making.Strong analytical, quantitative, and problem-solving skills.Excellent written and verbal communication skills with the ability to explain complex information clearly.Experience analyzing digital marketing performance across channels such as Google, Meta, LinkedIn, email, and web.Strong attention to detail and commitment to data accuracy.Ability to manage multiple priorities and collaborate effectively across teams.Loyola Marymount University ExpectationsExhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.#HERC# / #HEJ#Staff RegularSalary range$72,900.00 - $91,100.00 Salary commensurate with education and experience.Please note that this position may not be eligible for visa sponsorship now or in the future.Loyola Marymount University, a Carnegie classified R2 institution in the mainstream of American Catholic higher education, seeks outstanding applicants who value its mission and share its commitment to inclusive excellence, the education of the whole person, and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experience, and beliefs to apply. (Visit www.lmu.edu for more information.)LMU is committed to providing equal access to employment opportunities and ensuring a comprehensive recruitment and selection process for all applicants.Individuals who require a reasonable accommodation to participate in any stage of the application, interview, or selection process may contact Human Resources at [e-mail] or by phone at [phone]. Applicants who use relay services or other assistive communication technologies are welcome to utilize those services when contacting Human Resources.When contacting Human Resources, please include the job posting number, title of the position and department for which you are applying. Applicants are not required to disclose the nature of a disability or provide medical information when requesting an accommodation during the recruitment process.LMU will work with applicants in a timely and interactive process to identify and provide reasonable accommodations consistent with applicable federal and state law.