Enrollment Marketing Operations Leader

Loyola Marymount University; Los Angeles (CA); Hybrid; USD 88,000 - 98,000; Full time

Job summary

Loyola Marymount University in Los Angeles seeks an Associate Director of Enrollment Marketing and Communications to oversee the unit's operational infrastructure, ensuring speed, consistency, and quality across intake, campaigns, and vendor coordination.

You will manage budgets, dashboards, and performance reporting while partnering with campus units to translate enrollment priorities into actionable workstreams and maintain momentum in leadership transitions.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Five+ years of progressively responsible experience in marketing communications or enrollment marketing; higher education preferred.
• Experience with project management, vendor coordination, and budget oversight.
• Prior supervisory experience is preferred, with ability to lead teams.
• Experience with CRM and marketing platforms is preferred.
• Knowledge of digital advertising, email, web, and print channels.

Responsibilities

• Own EMC’s intake process, tracking requests and prioritizing work streams.
• Coordinate campaign calendars, production schedules, and deployment across channels.
• Manage vendor relationships, SOWs, contracts, and performance oversight.
• Oversee unit budget forecasting, processing, and expenditure tracking.
• Establish intake requirements and route requests based on capacity.
• Coordinate social media workflow and content calendar operations.
• Oversee promotional item workflow and vendor coordination.
• Develop dashboards and performance reporting to inform leadership.

Skills

Project management

Vendor coordination

Budget oversight

Supervisory experience

CRM and marketing platforms

Education

Bachelor's degree in marketing, communications, business, or related field

Higher education experience preferred

Tools

CRM systems

Marketing platforms

Job description

Loyola Marymount University in Los Angeles seeks an Associate Director of Enrollment Marketing and Communications to oversee the unit's operational infrastructure, ensuring speed, consistency, and quality across intake, campaigns, and vendor coordination.

You will manage budgets, dashboards, and performance reporting while partnering with campus units to translate enrollment priorities into actionable workstreams and maintain momentum in leadership transitions.