Remote Media Planner: Data-Driven Multi-Channel Strategist

McGarrah Jessee; Oregon; Hybrid; USD 50,000 - 80,000; Full time

Job summary

McGarrah Jessee is seeking a Media Planner who builds integrated plans grounded in data to drive real business impact. You will steer budgets across TV, OOH, digital video, social, and creators, coordinating with Reach and Response to ensure plans work as a single system.

You will research audiences, negotiate with vendors, and optimize campaigns based on measurable outcomes like store traffic and sales, while staying current on industry offerings.

Qualifications

• 2+ years of media planning experience across multi-channel plans.
• Hands-on experience with at least two Signal channels (OOH, digital video and CTV, digital audio and podcast, social, or creators).
• Familiarity with broadcast, search and programmatic planning.
• Experience managing budgets across several concurrent campaigns.
• Strong organizational instincts and ability to run parallel timelines across clients.
• Data-driven mindset with ability to report and translate results into recommendations.
• Clear written and verbal communication across disciplines and vendor partners.
• Curiosity about audiences and willingness to test assumptions with data.

Responsibilities

• Build integrated media plans across OOH, digital video, digital audio, social and creators.
• Define the role each channel plays in the plan and justify it.
• Research audiences, markets and media landscapes using multiple data sources.
• Partner with Reach's buyers and Response's specialists to connect all channels.
• Hand the biddable portions to Response with clear goals, budgets, and KPIs.
• Work with strategy and creative early to ensure assets fit environments.
• Evaluate vendor proposals and bring forward non-traditional opportunities worth testing.
• Support creator programs from discovery through activation with paid amplification.

Skills

Media planning

Data-driven

Budget management

Multi-channel planning

Vendor collaboration

Analytical skills

Communication skills

Learning new tools

Tools

Mediaocean Prisma

CM360

MRI-Simmons

Nielsen

Job description

McGarrah Jessee is seeking a Media Planner who builds integrated plans grounded in data to drive real business impact. You will steer budgets across TV, OOH, digital video, social, and creators, coordinating with Reach and Response to ensure plans work as a single system.

You will research audiences, negotiate with vendors, and optimize campaigns based on measurable outcomes like store traffic and sales, while staying current on industry offerings.