Data-Driven Social Campaign Planner

Horizon Media Inc.; New York (NY); Hybrid; USD 66,000 - 85,000; Full time

Job summary

Horizon Media Inc. is seeking a data-driven digital marketer to lead paid social campaigns and strategic social planning. You will manage RFPs, optimize media buys, and collaborate with analytics teams to deliver actionable insights for clients.

The role emphasizes cross-functional teamwork, client communication, and ongoing optimization to ensure campaigns meet business goals in a fast-paced, hybrid environment.

Qualifications

• 1+ years of paid social media experience.
• Basic knowledge of advanced analytics and performance media.
• Familiarity with marketing principles, analytics and concepts.
• Strong Excel and PowerPoint skills.
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.

Responsibilities

• Lead Campaign Management & Execution: manage RFPs, partner negotiations, and campaign setup to optimize performance.
• Develop Social Media Strategy with data insights and cross-team collaboration.
• Prepare reporting and analysis, provide actionable recommendations to improve client outcomes.
• Manage relationships with partners and internal teams, ensuring timely deliverables.
• Mentor junior team members and support onboarding of new planners.

Skills

Strong writer

Presenter

Data-driven

Time management

Organization

Problem solving

Detail oriented

Team player

Diversity & inclusion

Tools

Excel

PowerPoint

Facebook Ads

Instagram Ads

Job description

Horizon Media Inc. is seeking a data-driven digital marketer to lead paid social campaigns and strategic social planning. You will manage RFPs, optimize media buys, and collaborate with analytics teams to deliver actionable insights for clients.

The role emphasizes cross-functional teamwork, client communication, and ongoing optimization to ensure campaigns meet business goals in a fast-paced, hybrid environment.