Integrated Media Planner - Digital & Traditional (Hybrid)

Prophet; New York (NY); On-site; USD 60,000 - 70,000; Full time

Job summary

Prophet is seeking a strategic Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations, manage campaigns end-to-end, and optimize to KPIs while coordinating with clients, vendors, and internal teams.

The role requires 2+ years in media planning, strong analytical skills, and proficiency with Excel/PowerPoint.

Qualifications

• 2+ years of media planning experience with digital and offline exposure.
• Experience with digital planning and research tools (MRI, Kantar, Commspoint).
• Experience with media buying platforms a plus (MediaOcean, Strata, Nexelus).
• Excellent organizational, planning, and KPI analysis skills.
• Bachelor’s degree in media or related field.

Responsibilities

• Develop and execute integrated media plans across digital and traditional media.
• Conduct audience, competitive, and category research to inform channels and budgets.
• Manage deliverables through campaign life cycle including tracking and optimization.
• Support vendor RFP evaluations and negotiations.
• Own activation processes and trafficking, URL tracking, and tagging.
• Build client presentations and participate in status calls.
• Analyze campaign performance and recommend optimizations.
• Coordinate with internal teams and external partners for efficiency.
• Handle media reconciliation and billing.
• Support manager and Media Directors.

Skills

Media planning

Multitasking

Communication

Analytics

Organization

Team player

Education

Bachelor's degree or equivalent in media/related field

Tools

Excel

PowerPoint

MediaOcean

Nexelus

Strata

MRI

Kantar

Commspoint

Job description

Prophet is seeking a strategic Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations, manage campaigns end-to-end, and optimize to KPIs while coordinating with clients, vendors, and internal teams.

The role requires 2+ years in media planning, strong analytical skills, and proficiency with Excel/PowerPoint.