Data-Driven Media Planner – Hybrid & Cross-Channel

Moroch; Dallas (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous PTO and paid holidays

Hybrid work

Mental health and wellbeing resources

Fitness reimbursement

Paid parental and child-bonding leave

Job summary

Moroch is seeking a data-informed Senior Media Planner to translate client goals into cross-channel strategies across broadcast, digital, social, and OOH. You will build plans, budgets, flowcharts, and documentation, partnering with buyers, analytics, and vendors to execute campaigns seamlessly.

You will monitor pacing and spend, extract insights, and optimize campaigns while maintaining financial stewardship.

Qualifications

• Bachelor's degree in advertising, marketing, or a closely related field.
• 3+ years of media planning experience in an agency, media company, or in-house marketing environment.
• Experience presenting media plans and optimization recommendations to clients or teams.
• Ability to translate client objectives into flowcharts, budgets, and approvals.

Responsibilities

• Develop integrated media plans and recommendations translating client objectives, audience insights, and market conditions into channel strategies.
• Build audience, market, and competitive analyses to inform planning recommendations.
• Develop media plans, flowcharts, and investment allocations that guide buying teams and stakeholders.
• Lead media plan execution and cross-functional coordination to ensure on-time and on-budget delivery.
• Monitor pacing, spend, and performance data to identify risks and optimization opportunities.
• Manage media budgets and financial stewardship, including reconciliation and billing alignment.

Skills

Media Planning

Integrated Media Strategy

Audience Research

Budget Management

Campaign Pacing Analysis

Media Budget Reconciliation

Mediaocean

Mediatools

Channel Strategy Development

Cross-Channel Media Planning

Education

Bachelor's degree in advertising, marketing, communications, media studies, business

Tools

Mediaocean

Google Ads

Google Analytics

Job description

Moroch is seeking a data-informed Senior Media Planner to translate client goals into cross-channel strategies across broadcast, digital, social, and OOH. You will build plans, budgets, flowcharts, and documentation, partnering with buyers, analytics, and vendors to execute campaigns seamlessly.

You will monitor pacing and spend, extract insights, and optimize campaigns while maintaining financial stewardship.