Integrated Media Planner — Data-Driven Campaigns

Automatic Data Processing, Inc.; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Moroch is seeking a Media Planner to develop integrated media plans across broadcast, digital, social, and out-of-home channels. You will conduct audience and market analyses, create flowcharts and budgets, and coordinate with buyers, vendors, and teams to execute campaigns on time and on budget.

The role emphasizes data-driven recommendations, performance monitoring, and ongoing optimization, with a focus on emerging media trends and planning excellence within a collaborative environment.

Qualifications

• Quantitative Foundation — Academic coursework or equivalent work-based training in statistics, marketing analytics, economics, or business math is preferred because the role must build data-backed plans, allocate budgets, and monitor pacing and spend accuracy across channels.

Responsibilities

• Develop integrated media plans and recommendations — Translate client business objectives, target audience insights, market conditions, and campaign goals into integrated media plans that define channel strategy, audience targeting, investment allocation, timing, and delivery approaches across broadcast, digital, social, and out-of-home media.
• Build audience, market, and competitive analyses — Conduct research and analysis of audience behaviors, geographic considerations, seasonality, competitive activity, media consumption patterns, and market trends to identify opportunities and inform planning recommendations.
• Develop media plans, flowcharts, and investment allocations — Create accurate media plans, flowcharts, authorization documents, budget allocations, and supporting planning materials that guide buying teams, vendors, clients, and internal stakeholders.
• Lead media plan execution and cross-functional coordination — Partner with media buyers, account teams, strategy teams, analytics teams, vendors, and other agency disciplines to ensure approved plans are executed accurately, efficiently, and on schedule.
• Monitor campaign performance and identify optimization opportunities — Review pacing, delivery, spend, and performance data throughout campaign execution. Identify risks, variances, optimization opportunities, and emerging trends, then provide informed recommendations that help improve campaign effectiveness and maintain alignment with client goals and approved budgets.
• Manage media budgets and financial stewardship — Maintain accountability for media budget tracking, reconciliation, documentation accuracy, and financial alignment throughout campaign execution.
• Present recommendations and support client communications — Prepare and communicate media recommendations, planning rationale, campaign updates, performance insights, and optimization opportunities to internal stakeholders and clients.
• Evaluate emerging media opportunities and industry trends — Stay informed on changes in the media landscape, emerging platforms, technologies, audience behaviors, and industry best practices.
• Drive planning excellence and process improvement — Contribute to the development of planning best practices, workflow improvements, and knowledge-sharing initiatives that improve efficiency, planning quality, and collaboration across teams.
• Values Leadership — Demonstrate Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity through client interactions, media recommendations, collaboration, decision-making, and professional conduct.

Skills

Media Planning

Integrated Media Strategy

Audience Research

Media Budget Management

Campaign Pacing Analysis

Media Budget Reconciliation

Media Investment Allocation

Uphold agency values

Education

Bachelor's degree in advertising/marketing or related field

Quantitative foundation in statistics/analytics

Tools

Mediaocean

Mediatools

Job description

Moroch is seeking a Media Planner to develop integrated media plans across broadcast, digital, social, and out-of-home channels. You will conduct audience and market analyses, create flowcharts and budgets, and coordinate with buyers, vendors, and teams to execute campaigns on time and on budget.

The role emphasizes data-driven recommendations, performance monitoring, and ongoing optimization, with a focus on emerging media trends and planning excellence within a collaborative environment.