Global Digital Marketing Leader (Remote)

Wecom; United States; Remote; USD 45,000 - 78,000; Full time

Job summary

Wecom is seeking a results-driven Digital Marketing Lead to own and optimize cross-channel campaigns for a global e-commerce platform. You’ll manage SEO/SEM, social media, email, and display advertising, driving traffic, leads and revenue while collaborating with product and operations.

The role demands 5+ years in digital marketing, a B2B background, strong analytics, copywriting, and the ability to scale campaigns across markets.

Qualifications

• Bachelor/Master's degree in marketing or a related field.
• 5+ years related experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Must be very effective at copywriting.
• Experience with landing page and user funnel optimization.
• B2B Marketing experience is a must.
• Fluent level of English.

Responsibilities

• Enhance brand awareness in digital space and drive website traffic and leads.
• Plan and execute digital marketing across SEO, email, social media, and display to drive relevant traffic.
• Design, build and maintain social media presence across channels.
• Measure and report performance of campaigns against ROI and KPIs.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Manage day-to-day e-commerce experience across desktop, mobile, and social channels.
• Coordinate with influencers and partners to extend reach.
• Ensure a seamless, brand-consistent user journey across channels.

Skills

Social media strategy

SEO/SEM

Paid social

Content marketing

Email marketing

Display advertising

A/B testing

Copywriting

B2B marketing

Campaign optimization

Education

Bachelor's or Master's in marketing

Tools

Google Analytics

Facebook Ads

YouTube Ads

Email platforms

Job description

Wecom is seeking a results-driven Digital Marketing Lead to own and optimize cross-channel campaigns for a global e-commerce platform. You’ll manage SEO/SEM, social media, email, and display advertising, driving traffic, leads and revenue while collaborating with product and operations.

The role demands 5+ years in digital marketing, a B2B background, strong analytics, copywriting, and the ability to scale campaigns across markets.