Data-Driven Digital Marketing Program Manager

Insight Global; Chicago (IL); Remote; USD 120,000 - 150,000; Full time

Job summary

Insight Global is hiring a digital Product/Program Manager focused on Data 360 and multi-channel customer journeys. The role requires bringing order to a complex data initiative and translating it into actionable marketing use cases that drive business value.

You will partner with marketing, development, design, and data teams to stand up use cases, manage dependencies and timelines, and design multi-channel triggered journeys across email and other channels.

Qualifications

• Experience leading digital marketing channel projects in large enterprises.
• Exposure to an implementation partner/vendor management.
• Proactive risk management and clear communication schedules.
• Ability to translate data initiatives into actionable marketing use cases.

Responsibilities

• Support a 6-month Data 360 implementation.
• Coordinate with marketing, development, design, and data teams.
• Manage priorities, dependencies, timelines, and cross-team comms.
• Design and launch multi-channel triggered customer journeys.
• Advise marketing on data, platforms, and channels to realize use cases.
• Align technical implementation with marketing goals.

Skills

Digital marketing project

Workfront experience

Copywriter collaboration

Designer collaboration

Vendor management

Risk & comms

Enterprise experience

Email journeys

Tools

Salesforce Marketing Cloud

Data 360

Job description

Insight Global is hiring a digital Product/Program Manager focused on Data 360 and multi-channel customer journeys. The role requires bringing order to a complex data initiative and translating it into actionable marketing use cases that drive business value.

You will partner with marketing, development, design, and data teams to stand up use cases, manage dependencies and timelines, and design multi-channel triggered journeys across email and other channels.