Data-Driven Digital Marketing Specialist

Simera; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Simera is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital marketing programs that raise brand awareness, generate leads, and drive business growth. The role spans SEO, PPC, content, email, and analytics to improve performance across channels.

You will lead campaign planning, monitor budgets, and provide actionable insights from data to improve ROI and customer acquisition. This role supports cross-functional teams and thrives in a fast-paced environment.

Qualifications

• Experience creating and optimizing digital marketing campaigns across channels.
• Ability to analyze data and generate actionable insights.
• Knowledge of SEO, SEM, social media, email and content marketing.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and priorities.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn.
• Conduct keyword, audience research and competitive analysis to identify growth opportunities.
• Create and optimize content for websites, social media, email, and ads.
• Monitor performance, budgets, conversions, traffic and metrics.
• Analyze data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns for ROI, conversions, engagement and customer acquisitions.
• Collaborate with content, design, sales for consistent marketing initiatives.
• Support SEO initiatives, site performance improvements.
• Manage and optimize email campaigns and audience segments.
• Track industry trends and emerging digital marketing tools and technologies.
• Monitor website traffic and user behavior using analytics.
• Identify opportunities to improve lead generation and digital performance.
• Maintain campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies and channels to improve results.

Skills

Digital marketing strategies

Paid advertising

SEO/SEM

Social media

Email marketing

Content marketing

Analytics

Google Analytics

A/B testing

Conversion optimization

Key metrics

Copywriting

Project management

Cross-functional collaboration

Adaptability

English proficiency

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Simera is seeking a creative Digital Marketing Specialist to develop, execute, and optimize digital marketing programs that raise brand awareness, generate leads, and drive business growth. The role spans SEO, PPC, content, email, and analytics to improve performance across channels.

You will lead campaign planning, monitor budgets, and provide actionable insights from data to improve ROI and customer acquisition. This role supports cross-functional teams and thrives in a fast-paced environment.