Data-Driven Marketing Program Manager

Publicis Groupe; West Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Wellness benefits

Adoption support

Pet adoption support

Flexible working arrangements

Job summary

Publicis Digital Experience is seeking a Technical Project Manager to lead planning and execution of complex, data-driven marketing programs across direct mail, email, digital, and related channels in the United States. The role connects client objectives with technical teams responsible for data processing, campaign development, quality control, and fulfillment.

The ideal candidate translates business needs into clear requirements, manages multiple workstreams, identifies risks early, and

Qualifications

• 3-5 years of project management, marketing operations, technical delivery, business analysis, or related experience.
• Ability to turn ambiguous requests into organized, actionable, testable business requirements.
• Strong understanding of project lifecycle practices, including scope, schedules, risk and issue management, change control, approvals, and stakeholder communication.

Responsibilities

• Own projects from intake and discovery through requirements, development, testing, approvals, launch, and post-production follow-up.
• Coordinate audience targeting, segmentation, test strategies, and measurement requirements with account, analytics, and technical partners.
• Partner with SQL programmers, data engineers, and campaign developers to clarify requirements and ensure deliverables meet documented expectations.
• Establish quality-control checkpoints across production, including data checks, proofing, and stakeholder sign-off.
• Provide concise status reporting for teams and leadership with progress, risks, and next steps.

Skills

Project management

Cross-functional leadership

Data-driven marketing

SQL

Jira

Education

Bachelor's degree

Tools

Jira

Azure DevOps

SFTP

Job description

Publicis Digital Experience is seeking a Technical Project Manager to lead planning and execution of complex, data-driven marketing programs across direct mail, email, digital, and related channels in the United States. The role connects client objectives with technical teams responsible for data processing, campaign development, quality control, and fulfillment.

The ideal candidate translates business needs into clear requirements, manages multiple workstreams, identifies risks early, and