Remote Digital Marketing Project Manager

Insight Global; Chicago (IL); À distance; USD 120 000 - 150 000; Plein temps

Résumé du poste

Insight Global is hiring a digital Product/Program Manager focused on Data 360 and multi-channel customer journeys. The role requires bringing order to a complex data initiative and translating it into actionable marketing use cases that drive business value.

You will partner with marketing, development, design, and data teams to stand up use cases, manage dependencies and timelines, and design multi-channel triggered journeys across email and other channels.

Qualifications

• Experience leading digital marketing channel projects in large enterprises.
• Exposure to an implementation partner/vendor management.
• Proactive risk management and clear communication schedules.
• Ability to translate data initiatives into actionable marketing use cases.

Responsabilités

• Support a 6-month Data 360 implementation.
• Coordinate with marketing, development, design, and data teams.
• Manage priorities, dependencies, timelines, and cross-team comms.
• Design and launch multi-channel triggered customer journeys.
• Advise marketing on data, platforms, and channels to realize use cases.
• Align technical implementation with marketing goals.

Connaissances

Digital marketing project

Workfront experience

Copywriter collaboration

Designer collaboration

Vendor management

Risk & comms

Enterprise experience

Email journeys

Outils

Salesforce Marketing Cloud

Data 360

Description du poste

Job Description

This global bank is hiring a digital Product/Program Manager focused on Data 360 and multi-channel customer journeys. The key is that they need someone who can bring structure to a complex data initiative while translating it into actionable marketing use cases.

Day-to-Day Responsibilities

Support a 6-month Data 360 implementation focused on connecting on-premise data sources to create a centralized customer profile.Partner with marketing, development, design, and data teams to stand up use cases that demonstrate the value of Data 360 and drive leadership buy-in.Keep the overall program organized by managing priorities, dependencies, handoffs, timelines, and communication across teams.Coordinate requirements and handoffs between marketing, designers, and developers to ensure everyone is aligned through execution.Help design and launch multi-channel triggered customer journeys across email and other digital marketing channels.Advise the marketing team on how customer data, marketing platforms, and channel capabilities can be used to bring journey use cases to life.Maintain alignment between the technical implementation and the marketing team's business goals.

Skills and Requirements

• Experience running a digital marketing channel project
• Workfront experience
• Experience working with copywriters, Graphic designers
• Someone who has worked with an implementation partner/vendor keeping the project on track delivering on time
• Proactive with risks, communication schedules
• Large enterprise experience
• Experience managing email journey campaigns
• Salesforce Marketing Cloud
• Data 360

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].