Data-Driven Digital Marketing Architect (SFMC/HubSpot)

Mills Marketing; Des Moines (IA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Mills Marketing is seeking a highly technical, data-driven digital marketer specializing in CRM, marketing automation, and measurable growth strategies for financial institutions. This hybrid role focuses on activation and optimization of marketing tech to improve engagement and campaign performance.

Experience with Salesforce Marketing Cloud or HubSpot Marketing Hub is required; you will translate insights into automated, scalable programs and contribute to evolving our data-driven service

Qualifications

• Minimum of 5 years’ experience in digital marketing.
• BS/MS degree in marketing or a related field.
• Advanced, hands-on expertise in Salesforce Marketing Cloud and/or HubSpot Marketing Hub is required; campaign execution, automation and audience management.

Responsibilities

• Lead the creation, execution and optimization of omni-channel marketing campaigns, including email, content and lifecycle programs.
• Ensure campaigns are data-driven, leveraging segmentation, personalization and automation to drive engagement and conversions.
• Utilize marketing automation platforms (Salesforce Marketing Cloud, HubSpot, etc.) to streamline and scale campaign execution.
• Design and build decision trees, workflows, automation programs and customer journeys aligned with client growth strategies.
• Monitor and report on key KPIs, including conversion rates, ROAS, Cost Per Account and Lifetime Value.
• Support A/B testing and experimentation efforts by analyzing results and documenting learnings.
• Help ensure accurate tracking and measurement by implementing tag management systems and analytics solutions.
• Analyze website and digital performance metrics, including traffic, engagement, conversion funnels and user behavior.

Skills

Data-driven marketing

Analytical mindset

Campaign optimization

Strategic thinking

Communication

Education

BS/MS degree in marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot Marketing Hub

Google Tag Manager

Google Analytics

Job description

Mills Marketing is seeking a highly technical, data-driven digital marketer specializing in CRM, marketing automation, and measurable growth strategies for financial institutions. This hybrid role focuses on activation and optimization of marketing tech to improve engagement and campaign performance.

Experience with Salesforce Marketing Cloud or HubSpot Marketing Hub is required; you will translate insights into automated, scalable programs and contribute to evolving our data-driven service