Senior Marketing Automation Engineer - SFMC & CRM

HP; Vancouver (WA); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long term/short term disability

Employee assistance program

Flexible spending account

Life insurance

Generous paid leave and holidays

Job summary

HP is seeking a Marketing Automation Engineer to design and scale data-driven marketing programs in Salesforce Marketing Cloud. You will manage data extensions, integrations, and personalised communications across channels.

You will collaborate with marketing, analytics, and product teams to translate requirements into technical solutions, while ensuring compliance and data governance. Strong SFMC expertise and API experience are essential.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
• MBA or advanced business degree a plus.
• 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud.

Responsibilities

• Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC).
• Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM/data systems.
• Collaborate with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions.
• Build and maintain AMPscript and SSJS libraries, dynamic content blocks, and shared data frameworks.
• Develop REST and SOAP API integrations to synchronise subscriber data and enable real-time personalization.
• Implement CRM governance including data quality, suppression lists, CAN-SPAM/GDPR/CASL compliance, and audit logging.
• Define and maintain a CRM platform enhancements roadmap and monitor campaign performance metrics.

Skills

Salesforce Marketing Cloud

AMPscript

SSJS

REST & SOAP APIs

Data extensions

Data integration

GDPR CAN-SPAM CASL

Campaign analytics

Cross-functional communication

Education

Bachelor's degree in CS/IS/Marketing Tech

MBA or advanced business degree a plus

Tools

Salesforce CRM

Journey Builder

Automation Studio

CDP platforms

Data integration tools

Job description

HP is seeking a Marketing Automation Engineer to design and scale data-driven marketing programs in Salesforce Marketing Cloud. You will manage data extensions, integrations, and personalised communications across channels.

You will collaborate with marketing, analytics, and product teams to translate requirements into technical solutions, while ensuring compliance and data governance. Strong SFMC expertise and API experience are essential.