Campaign Architect - Database Marketing

Westgateresorts; Las Vegas (NV); On-site; USD 70,000 - 110,000; Full time

Job summary

Westgate Resorts seeks a Marketing Campaign Manager to lead the creation, execution, and analysis of Database Marketing campaigns. You will support the VP and Director, delivering data-driven insights and recommendations for marketing programs.

Responsibilities include managing direct mail and email campaigns, developing test-and-learn programs, and ensuring data integrity while collaborating with casino teams on programming and promotions.

Qualifications

• Bachelor's degree or related field preferred.
• 2+ years marketing/casino analytics experience preferred.
• Experience with direct mail and email marketing programs a plus.

Responsibilities

• Manage the Database Marketing Campaigns execution across channels.

Skills

Lifecycle marketing

Customer journey understanding

Analytical thinking

Campaign management

Stakeholder support

Education

Bachelor's degree

Tools

AS/400

LMS

Microsoft Office

SQL

Showcase

OfferCraft

SynXis

Smartsheet

Lythos/InMotion

Job description

Westgate Resorts seeks a Marketing Campaign Manager to lead the creation, execution, and analysis of Database Marketing campaigns. You will support the VP and Director, delivering data-driven insights and recommendations for marketing programs.

Responsibilities include managing direct mail and email campaigns, developing test-and-learn programs, and ensuring data integrity while collaborating with casino teams on programming and promotions.