Data-Driven B2B Paid Media Specialist

Lumapps; Austin (TX); Presencial; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid leave

Health insurance

401k retirement plan

Family-friendly policy

Team celebrations & events

Equipment of your choice

Descripción de la vacante

LumApps is seeking a Paid Media Specialist to join our North American team. You will drive paid acquisition campaigns, optimize performance, and report outcomes to help grow pipeline and revenue.

You’ll work closely with the Senior Demand Generation Marketing Manager and collaborate across Integrated Campaigns, Product Marketing, Content, Design, Marketing Ops, and Field Marketing. Ideal candidates bring 2+ years in paid media, strong analytics, and familiarity with Salesforce, HubSpot, or

Formación

• 2+ years of experience managing paid media across platforms like Google Ads, LinkedIn, Meta, and Microsoft Ads.
• Strong analytical skills to interpret campaign performance data and identify optimization opportunities.
• Experience with CRM/marketing automation platforms such as Salesforce, HubSpot, or Pardot preferred.
• Experience in B2B demand generation or SaaS marketing preferred.

Responsabilidades

• Execute and optimize paid media campaigns across search, social, display, and video channels.
• Monitor campaign performance and optimize lead quality, efficiency, and ROI.
• Assist with campaign setup, QA, audience targeting, budget pacing, and reporting; collaborate with cross-functional teams.
• Analyze campaign results and provide actionable insights and recommendations.
• Support testing initiatives including ad creative, landing pages, audience segmentation, bidding strategies, and structure.
• Maintain tracking, conversion measurement, and campaign documentation.
• Stay informed on digital advertising trends and best practices.

Conocimientos

Paid media management

Analytical skills

Attention to detail

Organizational skills

Communication skills

Educación

Bachelor's degree in Marketing, Business, Communications, or related field

Herramientas

Google Ads

LinkedIn Campaign Manager

Google Analytics GA4

Tag management concepts

Salesforce

HubSpot

Pardot

Descripción del empleo

LumApps is seeking a Paid Media Specialist to join our North American team. You will drive paid acquisition campaigns, optimize performance, and report outcomes to help grow pipeline and revenue.

You’ll work closely with the Senior Demand Generation Marketing Manager and collaborate across Integrated Campaigns, Product Marketing, Content, Design, Marketing Ops, and Field Marketing. Ideal candidates bring 2+ years in paid media, strong analytics, and familiarity with Salesforce, HubSpot, or