Paid Media Specialist (US)

LumApps SAS; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Vacation days

Sick days

Paid holidays

Floating holidays

Health insurance

401k match

Parental leave

Team events

Equipment provided

Job summary

LumApps in Austin is seeking a Paid Media Specialist to join our North American team. You will execute and optimize paid media campaigns across search, social, display, and video, driving qualified pipeline and revenue growth through data‑driven digital marketing.

Collaborate with marketing, analytics, and product teams to ensure campaigns meet objectives, monitor performance, and provide actionable insights.

Qualifications

• 2+ years of managing paid media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.
• Experience with GA4 and tag management concepts.
• Experience with CRM/marketing automation platforms such as Salesforce, HubSpot, or Pardot preferred.
• B2B SaaS marketing experience preferred.
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.

Responsibilities

• Execute and optimize paid media campaigns across search, social, display, and video.
• Monitor campaign performance and optimize lead quality, efficiency, and ROI.
• Assist with campaign setup, QA, targeting, budget pacing, and reporting.
• Collaborate with cross-functional teams to ensure campaigns align with objectives and messaging.
• Analyze results and communicate actionable insights and recommendations.
• Support testing initiatives for ads, landing pages, audiences, bidding, and structure.
• Maintain accurate tracking and documentation.

Skills

Paid media management

Analytics & optimization

CRM & marketing automation

B2B SaaS marketing

Attention to detail

Organizational skills

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

LinkedIn Campaign Manager

GA4

Tag management

Salesforce

HubSpot

Pardot

Job description

LumApps is now more than just an Employee Experience Platform — it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving":

*Team*

We are looking for a Paid Media Specialist to join our North American team. This role will support the execution, optimization, and reporting of paid acquisition campaigns across multiple digital channels. Working closely with the Senior Demand Generation Marketing Manager and cross-functional teams, you'll help drive qualified pipeline, improve campaign performance, and contribute to revenue growth through data-driven digital marketing. This position reports to the Senior Demand Generation Marketing Manager (North America).

*Missions*

• Execute and optimize paid media campaigns across paid search, paid social, display, and video channels.

• Monitor campaign performance and make ongoing optimizations to improve lead quality, efficiency, and ROI.

• Assist with campaign setup, QA, audience targeting, budget pacing, and performance reporting. Collaborate with Integrated Campaigns, Product Marketing, Content, Design, Marketing Operations, and Field Marketing teams to ensure campaigns align with business objectives and messaging.

• Analyze campaign results and communicate actionable insights and recommendations based on performance data.

• Support testing initiatives including ad creative, landing pages, audience segmentation, bidding strategies, and campaign structure.

• Help maintain accurate tracking, conversion measurement, and campaign documentation.

• Stay informed on digital advertising trends, platform updates, and industry best practices.

*Skills*

• 2+ years of experience managing paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.

• Strong analytical skills with the ability to interpret campaign performance data and identify optimization opportunities.

• Familiarity with digital marketing platforms including Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), and tag management concepts.

• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot is preferred.

• Experience with B2B demand generation or SaaS marketing is preferred.

• Strong attention to detail and excellent organizational skills.

• Strong organizational skills with the ability to manage multiple campaigns, prioritize effectively, and collaborate across teams.

• Strong written and verbal communication skills with the ability to communicate campaign performance, insights, and recommendations to stakeholders.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Why You’ll Love Working at LumApps

At LumApps, we believe in fostering an environment where every team member feels valued, supported, and empowered to thrive. Here's a glimpse of what we offer:

Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays

Health Insurance – United Healthcare, 100% employer-paid benefits from day 1

401k Retirement Plan – We match 100% of your contribution up to 4%

Family-Friendly Policy – Inclusive maternity & paternity leave

Team Celebrations & Seasonal Events – Because culture matters

Equipment of Your Choice – Set up your workspace your way

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.