B2B SaaS Paid Media Specialist — Growth & ROI

Beekeeper

Austin (TX)

On-site

USD 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Generous Paid Leave

Health Insurance

401k Plan

Maternity/Paternity Leave

Team Celebrations & Events

Workspace Equipment

Job summary

LumApps is seeking a Paid Media Specialist to join our North American team in Austin, TX. You will drive paid media campaigns across search, social, display, and video, collaborating with Marketing and product teams to fuel pipeline and revenue growth.

You’ll analyze performance, optimize ROI, and contribute to data-driven decisions while staying ahead of advertising trends and platform updates. This role reports to the Senior Demand Generation Marketing Manager (North America).

Qualifications

2+ years of experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and Microsoft Ads.
Strong analytical skills with the ability to interpret campaign data and identify optimizations.
Familiarity with Google Ads, LinkedIn Campaign Manager, GA4, and tag management concepts.
Experience with CRM/marketing automation platforms such as Salesforce, HubSpot, or Pardot is preferred.
Experience with B2B demand generation or SaaS marketing is preferred.
Strong attention to detail and organizational skills.
Ability to manage multiple campaigns, prioritize, and collaborate across teams.
Strong written and verbal communication to share performance insights.

Responsibilities

Execute and optimize paid media campaigns across paid search, paid social, display, and video channels.
Monitor campaign performance and make ongoing optimizations to improve lead quality, efficiency, and ROI.
Assist with campaign setup, QA, audience targeting, budget pacing, and performance reporting.
Collaborate with Integrated Campaigns, Product Marketing, Content, Design, Marketing Operations, and Field Marketing teams.
Analyze campaign results and communicate actionable insights and recommendations based on data.
Support testing initiatives including ad creative, landing pages, audience segmentation, bidding strategies, and campaign structure.
Help maintain accurate tracking, conversion measurement, and campaign documentation.
Stay informed on digital advertising trends, platform updates, and industry best practices.