B2B Paid Media Specialist — Data-Driven Growth

LumApps SAS; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Vacation days

Sick days

Paid holidays

Floating holidays

Health insurance

401k match

Parental leave

Team events

Equipment provided

Job summary

LumApps in Austin is seeking a Paid Media Specialist to join our North American team. You will execute and optimize paid media campaigns across search, social, display, and video, driving qualified pipeline and revenue growth through data‑driven digital marketing.

Collaborate with marketing, analytics, and product teams to ensure campaigns meet objectives, monitor performance, and provide actionable insights.

Qualifications

• 2+ years of managing paid media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.
• Experience with GA4 and tag management concepts.
• Experience with CRM/marketing automation platforms such as Salesforce, HubSpot, or Pardot preferred.
• B2B SaaS marketing experience preferred.
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.

Responsibilities

• Execute and optimize paid media campaigns across search, social, display, and video.
• Monitor campaign performance and optimize lead quality, efficiency, and ROI.
• Assist with campaign setup, QA, targeting, budget pacing, and reporting.
• Collaborate with cross-functional teams to ensure campaigns align with objectives and messaging.
• Analyze results and communicate actionable insights and recommendations.
• Support testing initiatives for ads, landing pages, audiences, bidding, and structure.
• Maintain accurate tracking and documentation.

Skills

Paid media management

Analytics & optimization

CRM & marketing automation

B2B SaaS marketing

Attention to detail

Organizational skills

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

LinkedIn Campaign Manager

GA4

Tag management

Salesforce

HubSpot

Pardot

Job description

LumApps in Austin is seeking a Paid Media Specialist to join our North American team. You will execute and optimize paid media campaigns across search, social, display, and video, driving qualified pipeline and revenue growth through data‑driven digital marketing.

Collaborate with marketing, analytics, and product teams to ensure campaigns meet objectives, monitor performance, and provide actionable insights.