Data-Driven B2B Marketing Coordinator: Lead Gen & Campaigns

OpinionRoute LLC; Independence Township (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

OpinionRoute is seeking a self-directed, data-driven Marketing Coordinator to plan, execute, and optimize campaigns that generate qualified leads and drive growth. In this hands-on role, you will own initiatives across email, LinkedIn, and paid digital advertising, translating Sales priorities into targeted campaigns and measuring performance.

You will work independently, manage multiple campaigns, and partner with Sales and leadership to improve lead quality, create content, and provide

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• 5 years of B2B marketing experience with hands-on LinkedIn campaigns and CRM-based email nurture.
• Proven ability to use campaign data to improve performance and generate measurable results.

Responsibilities

• Own marketing initiatives across email, LinkedIn, and paid digital advertising.
• Plan, launch, and optimize paid LinkedIn campaigns, including audience targeting and budgets.
• Develop and repurpose content to support brand awareness and lead generation.
• Equip Sales with LinkedIn content to support prospecting.
• Maintain CRM data, lead sources, lifecycle stages, and campaign attribution.
• Create a monthly marketing performance dashboard.
• Test new campaign strategies and analyze results.
• Collaborate with Sales to refine MQL/SQL criteria.
• Support webinars, conferences, and events with promotional campaigns.
• Explore AI tools to improve marketing efficiency.

Skills

Analytical skills

Written communication

Multi-project management

Independence

Lead generation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Zoho CRM

Zoho Campaigns

LinkedIn Campaign Manager

Excel

Google Analytics

Canva

OpusClip

Job description

OpinionRoute is seeking a self-directed, data-driven Marketing Coordinator to plan, execute, and optimize campaigns that generate qualified leads and drive growth. In this hands-on role, you will own initiatives across email, LinkedIn, and paid digital advertising, translating Sales priorities into targeted campaigns and measuring performance.

You will work independently, manage multiple campaigns, and partner with Sales and leadership to improve lead quality, create content, and provide