Data Analytics Lead — Marketing Insights & Strategy

Dale Workforce Solutions; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Dale Workforce Solutions seeks an Associate Director, Data Analysis to lead analytic scopes across MMMs, Incrementality, CLV, Segmentation, Data Clean Rooms, and custom data analyses. You will mine, cleanse, and analyze data, collaborating with stakeholders to drive actionable insights for marketing initiatives.

You will scope end-to-end solutions, document processes, mentor one analyst, and help advance advanced analytics while gaining broader responsibilities in a dynamic digital marketing

Qualifications

• 5+ years of hands-on data analysis experience within an agency or in-house media environment
• Bachelor's degree in a quantitative field (Stats, Mathematics, CS, Information Technology, Economics, Engineering, etc.)
• Experience designing and executing custom analyses that support client business objectives
• Able to transform diverse business problems into quantitative proposals and measurement studies
• Ability to build relationships across business units and work well in a collaborative team environment
• Strong critical thinking skills and a natural affinity for numbers and the ability to tell a story using data
• Intermediate to advanced programming skills in at least one programming language (R and Python) for data cleaning, data modeling, building pipelines, and API calls
• Advanced experience in SQL
• Familiarity with at least one BI platform and the ability to learn others (i.e.: Looker, Tableau, MicroStrategy, Power BI, Google Data Studio, Datorama, etc.)
• Working knowledge of using the command line
• Experience/familiarity with version control
• Excellent analytical and problem-solving skills with strong attention to detail
• Strong communication skills, with experience in creating and delivering presentations and executive summaries
• Knowledge of media/advertising platforms

Responsibilities

• Managing the progress of multiple analytic projects and ensuring the projects meet their respective deadlines
• Supporting internal and external stakeholders by understanding their challenges, translating the challenges into solutions, and delivering both off-the-shelf and custom solutions
• Clearly defining and managing project scope, deliverables, timelines, and dependencies for data analysts, internal stakeholders, and clients
• Prioritizing analytics based on areas of highest return, making decisions on accepting or declining analytics and automation activities, and maintaining regular communication with stakeholders to track and update analytics initiatives
• Identifying business problems and selecting appropriate investigative testing and solutions
• Presenting data in a clear and visually appealing manner for technical and non-technical audiences using various visualization and presentation methods
• Interpreting, presenting, and communicating results through presentations and dashboards that convey compelling business stories and facilitate data-driven decision-making
• Articulating the actionable insights derived from analysis results
• Overseeing and mentoring one analyst who manages a shared book of business

Skills

Data analysis

Python

R

SQL

Data cleaning

Visualization

Project management

Stakeholder communication

Data storytelling

Attention to detail

Critical thinking

Education

Bachelor's degree in a quantitative field

Tools

Looker

Tableau

Power BI

Google Data Studio

MicroStrategy

Datorama

Git

Job description

Dale Workforce Solutions seeks an Associate Director, Data Analysis to lead analytic scopes across MMMs, Incrementality, CLV, Segmentation, Data Clean Rooms, and custom data analyses. You will mine, cleanse, and analyze data, collaborating with stakeholders to drive actionable insights for marketing initiatives.

You will scope end-to-end solutions, document processes, mentor one analyst, and help advance advanced analytics while gaining broader responsibilities in a dynamic digital marketing